| Effects of Facebook comments on attitude toward vaccines: the roles of perceived distributions of public opinion and perceived vaccine efficacy H Kim, JY Han, Y Seo Journal of Health Communication 25 (2), 159-169, 2020 | 60 | 2020 |
| Advertising nativeness as a function of content and design congruence J Kim, D Choi, H Kim International Journal of Advertising 38 (6), 845-866, 2019 | 43 | 2019 |
| The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine: the role of pre-existing attitude towards the flu vaccine and … H Kim, Y Seo, HJ Yoon, JY Han, Y Ko International Journal of Advertising 40 (7), 1187-1208, 2021 | 30 | 2021 |
| Let’s watch live streaming: How streamer credibility influences brand attitude in esports streamer marketing Q Xu, H Kim, AC Billings Communication & Sport 10 (2), 271-290, 2022 | 24 | 2022 |
| An investigation of cognitive processing of fear appeal messages promoting HPV vaccination: predictors and outcomes of magnitude and valence of cognitive responses H Kim, JY Han, J So, Y Seo Journal of Health Communication 25 (11), 885-894, 2020 | 11 | 2020 |
| The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance Y Ko, H Kim, Y Seo, JY Han, HJ Yoon, J Lee, JK Seo Journal of Social Marketing 13 (4), 490-509, 2023 | 7 | 2023 |
| The effect of brand–health issue fit on fast-food health-marketing initiatives H Kim, J Kim Journal of Current Issues & Research in Advertising 41 (1), 54-70, 2020 | 4 | 2020 |
| Using humor to increase COVID‐19 vaccination intention for the unvaccinated: The moderating role of trust in government HJ Yoon, J Lee, JY Han, Y Ko, H Kim, Y Seo, JK Seo Journal of Consumer Behaviour 22 (5), 1084-1095, 2023 | 3 | 2023 |
| The power of “likes”: The effects of “liked by” and number of likes cues on perceived descriptive norms and behavioral intention to receive the flu vaccine Y Seo, H Kim, Y Ko, HJ Yoon, JY Han, J Lee, JK Seo Journal of Marketing Communications, 1-17, 2023 | 3 | 2023 |
| Are interactive PSA formats always effective? The interaction between empathy-inducing message content, carousel formats, and connectedness with nature in pro-environmental … JK Seo, H Kim, HJ Yoon, Y Ko, JY Han, Y Seo International Journal of Advertising, 1-33, 2025 | | 2025 |
| The order effects of humor and risk messaging strategies in public service advertisements: the moderating role of trust in science and mediating role of psychological reactance H Kim, HJ Yoon, JY Han, JK Seo, Y Ko International Journal of Advertising, 1-29, 2024 | | 2024 |
| Cultural and Practical Barriers to Seeking Help for Intimate Partner Violence Among Korean Immigrants: Exploring Gender and Age Differences S Cho, YJ Choi, JY Han, H Kim, ST Fife International Journal of Environmental Research and Public Health 21 (11), 1508, 2024 | | 2024 |
| Human vs. AI Influencer Activism: Exploring Self-Branding and Issue Advocacy Effectiveness Through Social Influence Processes W Zhang, M Jiang, H Kim Journal of Interactive Advertising 24 (4), 382-400, 2024 | | 2024 |
| How Do Individuals With Conspiracy Beliefs Respond to Humorous Public Service Announcements Promoting COVID-19 Vaccination? The Role of Scientific Consensus and Vaccine Confidence JY Han, H Kim, HJ Yoon, JK Seo International Journal of Communication 18, 23, 2024 | | 2024 |
| How Health Media Environment and Communication Orientations Affect Health Outcomes: An Application of O1-S-O2-R Model JY Han, H Kim Health Communication Research 22 (3), 1-29, 2023 | | 2023 |
| Hope in the Depths of Despair : Theorizing About Hope in the Fear Appeal Context H Kim, JY Han Health Communication Research 20 (1), 1-35, 2021 | | 2021 |
| CONSUMER RESPONSES TOWARD COSMECEUTICAL ADVERTISING: ROLES OF REGULATORY FIT AND IMPLICATIONS FOR SKIN CANCER PREVENTION JS Lin, J Kim, J Meng, H Kim American Academy of Advertising. Conference. Proceedings (Online), 44, 2017 | | 2017 |
| THE EFFECT OF BRAND-ISSUE FIT ON CORPORATE HEALTHPROMOTION CAMPAIGNS: A COMPARISON OF ELABORATIONAL AND RELATIONAL ADVERTISING STRATEGY H Kim, J Kim American Academy of Advertising. Conference. Proceedings (Online), 36, 2017 | | 2017 |
Jeong-Yeob HanAssociate Professor, Department of Advertising & Public Relations, University of GeorgiaE-mail megerősítve itt: uga.edu