Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty K Bridson, J Evans, M Hickman Journal of Retailing and consumer Services 15 (5), 364-374, 2008 | 432 | 2008 |
How do consumers co-create their experiences? An exploration in the heritage sector J Minkiewicz, J Evans, K Bridson Journal of marketing management 30 (1-2), 30-59, 2014 | 391 | 2014 |
The secret to a fashion advantage is brand orientation K Bridson, J Evans International Journal of Retail & Distribution Management 32 (8), 403-411, 2004 | 363 | 2004 |
Psychic distance: antecedents, retail strategy implications, and performance outcomes J Evans, FT Mavondo, K Bridson Journal of international marketing 16 (2), 32-63, 2008 | 328 | 2008 |
Corporate image in the leisure services sector J Minkiewicz, J Evans, K Bridson, F Mavondo Journal of Services Marketing 25 (3), 190-201, 2011 | 221 | 2011 |
Drivers, impediments and manifestations of brand orientation: An international museum study J Evans, K Bridson, R Rentschler European Journal of Marketing 46 (11/12), 1457-1475, 2012 | 161 | 2012 |
Revisiting retail internationalisation: Drivers, impediments and business strategy J Evans, K Bridson, J Byrom, D Medway International Journal of Retail & Distribution Management 36 (4), 260-280, 2008 | 147 | 2008 |
An alternative perspective on relationships, loyalty and future store choice J Dixon, K Bridson, J Evans, M Morrison The International Review of Retail, Distribution and Consumer Research 15 (4 …, 2005 | 134 | 2005 |
Explaining retail offer adaptation through psychic distance J Evans, K Bridson International Journal of Retail & Distribution Management 33 (1), 69-78, 2005 | 115 | 2005 |
Co-production of service experiences: insights from the cultural sector J Minkiewicz, K Bridson, J Evans Journal of services marketing 30 (7), 749-761, 2016 | 75 | 2016 |
Retail brand orientation, positional advantage and organisational performance K Bridson, J Evans, F Mavondo, J Minkiewicz The International Review of Retail, Distribution and Consumer Research 23 (3 …, 2013 | 52 | 2013 |
Brand love, brand image and loyalty in Australian elite sport S Broadbent, K Bridson, L Ferkins, R Rentschler Australian and New Zealand Marketing Academy 9 (1), 2010 | 41 | 2010 |
Motivations for developing direct trade relationships M Parker, K Bridson, J Evans International Journal of Retail & Distribution Management 34 (2), 121-134, 2006 | 36 | 2006 |
Drivers and inhibitors of national stakeholder engagement with place brand identity R Casidy, J Helmi, K Bridson European journal of marketing 53 (7), 1445-1465, 2019 | 35 | 2019 |
Questioning worth: selling out in the music industry K Bridson, J Evans, R Varman, M Volkov, S McDonald European Journal of Marketing 51 (9/10), 1650-1668, 2017 | 34 | 2017 |
A typology of organisational stakeholder engagement with place brand identity J Helmi, K Bridson, R Casidy Journal of Strategic Marketing 28 (7), 620-638, 2020 | 30 | 2020 |
Encouraging writing on the white walls: Co‐production in museums and the influence of professional bodies A Kershaw, K Bridson, MA Parris Australian Journal of Public Administration 77 (1), 19-34, 2018 | 28 | 2018 |
Exhibitions as sub-brands: an exploratory study R Rentschler, K Bridson, J Evans Arts Marketing: An International Journal 4 (1/2), 45-66, 2014 | 20 | 2014 |
Co-creation in the heritage sector J Minkiewicz, JR Evans, K Bridson Deakin University, 2009 | 19 | 2009 |
Online retail loyalty strategies RW Cuthbertson, K Bridson International journal of information technology and management 5 (4), 279-294, 2006 | 19 | 2006 |