Cikkek nyilvánosan hozzáférhető megbízással - Heath McDonaldTovábbi információ
Sehol sem hozzáférhető: 5
Exploring sport brand double jeopardy: The link between team market share and attitudinal loyalty
JP Doyle, K Filo, H McDonald, DC Funk
Sport Management Review 16 (3), 285-297, 2013
Megbízások: Australian Research Council
CSR, relationship quality, loyalty and psychological connection in sports
MW Nyadzayo, C Leckie, H McDonald
Marketing Intelligence & Planning 34 (6), 883-898, 2016
Megbízások: Australian Research Council
Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
H McDonald, A Karg
Journal of Marketing Communications 21 (5), 372-391, 2015
Megbízások: Australian Research Council
Female season ticket holders: How their satisfaction is derived differently from males
H McDonald, C Leckie, A Karg, N Zubcevic-Basic
European Sport Management Quarterly 18 (2), 156-174, 2018
Megbízások: Australian Research Council
Examining corporate social responsibility awareness: An unaided recall measure
D Rayne, S Pervan, H McDonald, C Leckie
Journal of Consumer Behaviour, 2021
Megbízások: Australian Research Council
Valahol hozzáférhető: 6
Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption
JP Doyle, K Filo, D Lock, DC Funk, H McDonald
Sport Management Review 19 (5), 506-519, 2016
Megbízások: Australian Research Council
Examining the longitudinal structure, stability, and dimensional interrelationships of team identification
D Lock, DC Funk, JP Doyle, H McDonald
Journal of Sport Management 28 (2), 119-135, 2014
Megbízások: Australian Research Council
The uniqueness of sport: Testing against marketing's empirical laws
BJ Baker, H McDonald, DC Funk
Sport Management Review 19 (4), 378-390, 2016
Megbízások: Australian Research Council
Segmenting initial fans of a new team: A taxonomy of sport early adopters
H McDonald, C Leckie, A Karg, N Zubcevic‐Basic, D Lock
Journal of Consumer Behaviour 15 (2), 136-148, 2016
Megbízások: Australian Research Council
Who doesn’t like sport? A taxonomy of non-fans
H McDonald, J Pallant, D Funk, T Kunkel
Sport Management Review, 2023
Megbízások: Australian Research Council
Understanding approaches to social partnerships-investigating target audience reactions and non-profit managers’ business practice: a mixed-methods study
D Rayne, S Pervan, H McDonald, C Leckie
Journal of Marketing Management 40 (1-2), 45-71, 2024
Megbízások: Australian Research Council
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