Követés
Heath McDonald
Heath McDonald
Dean and Professor of Marketing , RMIT University
E-mail megerősítve itt: rmit.edu.au - Kezdőlap
Cím
Hivatkozott rá
Hivatkozott rá
Év
Consumer behaviour in sport and events
D Funk, K Alexandris, H McDonald
Routledge, 2008
4742008
A comparison of online and postal data collection methods in marketing research
H McDonald, S Adam
Marketing Intelligence & Planning 21 (2), 85-95, 2003
3422003
Predicting behavioral loyalty through corporate social responsibility: The mediating role of involvement and commitment
Y Inoue, DC Funk, H McDonald
Journal of business research 75, 46-56, 2017
2262017
Sport consumer behaviour: Marketing strategies
K Alexandris, H McDonald, D Funk
Routledge, 2016
1882016
Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption
JP Doyle, K Filo, D Lock, DC Funk, H McDonald
Sport Management Review 19 (5), 506-519, 2016
1632016
The factors influencing churn rates among season ticket holders: an empirical analysis.
H McDonald
Journal of Sport Management 24 (6), 676-701, 2010
1472010
Examining customer evaluations across different self-service technologies
N Robertson, H McDonald, C Leckie, L McQuilken
Journal of Services Marketing 30 (1), 88-102, 2016
1392016
Examining the longitudinal structure, stability, and dimensional interrelationships of team identification
D Lock, DC Funk, JP Doyle, H McDonald
Journal of Sport Management 28 (2), 119-135, 2014
1372014
The development and change of brand associations and their influence on team loyalty over time
T Kunkel, JP Doyle, DC Funk, J Du, H McDonald
Journal of Sport Management 30 (2), 117-134, 2016
1262016
Managing co-creation in professional sports: The antecedents and consequences of ritualized spectator behavior
H McDonald, AJ Karg
Sport Management Review 17 (3), 292-309, 2014
1152014
Fantasy sport participation as a complement to traditional sport consumption
AJ Karg, H McDonald
Sport Management Review 14 (4), 327-346, 2011
1112011
‘I was there from the start’: The identity-maintenance strategies used by fans to combat the threat of losing
JP Doyle, D Lock, DC Funk, K Filo, H McDonald
Sport management review 20 (2), 184-197, 2017
1082017
A defection analysis of lapsed season ticket holders: a consumer and organizational study.
H McDonald, C Stavros
Sport Marketing Quarterly 16 (4), 218-229, 2007
1062007
Understanding the antecedents to public interest and engagement with heritage
H McDonald
European Journal of Marketing 45 (5), 780-804, 2011
1012011
Exploring sport brand double jeopardy: The link between team market share and attitudinal loyalty
JP Doyle, K Filo, H McDonald, DC Funk
Sport Management Review 16 (3), 285-297, 2013
972013
Measuring season ticket holder satisfaction: Rationale, scale development and longitudinal validation
H McDonald, AJ Karg, A Vocino
Sport Management Review 16 (1), 41-53, 2013
922013
Leveraging fans' global football allegiances to build domestic league support
H McDonald, AJ Karg, D Lock
Asia Pacific journal of marketing and logistics 22 (1), 67-89, 2010
842010
The uniqueness of sport: Testing against marketing's empirical laws
BJ Baker, H McDonald, DC Funk
Sport Management Review 19 (4), 378-390, 2016
822016
Are sport consumers unique? Consumer behavior within crowded sport markets
H Fujak, S Frawley, H McDonald, S Bush
Journal of Sport Management 32 (4), 362-375, 2018
762018
CSR, relationship quality, loyalty and psychological connection in sports
MW Nyadzayo, C Leckie, H McDonald
Marketing Intelligence & Planning 34 (6), 883-898, 2016
762016
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Cikkek 1–20