| Hands-On Social Marketing: A step-by-step guide to designing change for good. 2nd edition NK Weinreich Thousand Oaks, CA: Sage, 2010 | 839 | 2010 |
| Integrating Quantitative and Qualitative Methods in Social Marketing Research NK Weinreich Social Marketing Quarterly, 2006 | 222* | 2006 |
| What is social marketing NK Weinreich Weinreich Communications 10, 2006 | 216 | 2006 |
| Hands On Social Marketing: A Step by Step Guide. Thousands Oaks NK Weinreich CA: Sage Publications, 1999 | 22* | 1999 |
| A critical overview of social marketing in Asia B Pang, SA Deshpande, TM Nguyen, J Kim, YA Almosa, A Arif, D Arli, ... Social Marketing Quarterly 27 (4), 302-323, 2021 | 9 | 2021 |
| Building social marketing into your program NK Weinreich Social Marketing Quarterly 2 (2), 18-20, 1995 | 8 | 1995 |
| Storytelling in Social Marketing NK Weinreich The Palgrave Encyclopedia of Social Marketing, 2020 | 7 | 2020 |
| The Immersive Engagement Model: Transmedia Storytelling for Social Change N Weinreich http://www.social-marketing.com/immersive-engagement.html, 2014 | 6 | 2014 |
| Social marketers in the driver's seat: Motorsport sponsorship as a vehicle for tobacco prevention NK Weinreich, J Abbott, CK Olson Social Marketing Quarterly 5 (3), 108-112, 1999 | 6 | 1999 |
| Pretesting NK Weinreich Hands-on social marketing: A step-by-step guide, 123-156, 1999 | 5 | 1999 |
| Hands-on social marketing: a step-by-step guide NK WEINREICH . Thousand Oaks: Sage Publications, x, 1999 | 4* | 1999 |
| Potential social marketing applications for knowledge translation in healthcare: a scoping review protocol H Colquhoun, M Ellen, J Brehaut, NK Weinreich, C Morvinski, ... BMJ open 13 (6), e071901, 2023 | 1 | 2023 |
| Integrating supply and demand in social marketing programs: the Nosh-e-Jaan campaign to promote nutrition in Afghanistan NK Weinreich, M Basij Rasikh Health Marketing Quarterly, 1-24, 2024 | | 2024 |
| A scoping review of potential social marketing applications for implementation science H Colquhoun, M Ellen, J Brehaut, NK Weinreich, C Morvinski, ... 16 th Annual Conference on the Science of Dissemination and Implementation, 2023 | | 2023 |
| Barriers to implementing social marketing in Asia: a critical review B Pang, S Deshpande, Y Almosa, A Arif, D Arli, M Bakpayev, BZ Erdogan, ... Global Marketing Conference, 1367-1372, 2020 | | 2020 |
| Transmedia Storytelling for Health Communication (sidebar case study) N Weinreich Essentials of Public Health Communication by Claudia Parvanta, et al (2nd Ed.), 2016 | | 2016 |
| Public-Private Social Marketing Partnerships for Health Behavior Change N Weinreich Rethinking Private-Public Mix in Healthcare: US, Europe and Israel …, 2015 | | 2015 |
| Supercharge Your Social Impact: Using Social Marketing for Behavior Change (eBook) N Weinreich Weinreich Communications, 2015 | | 2015 |
| Health, Behavior Change & Population Activation: A Transmedia Solution J Gomez, N Weinreich American Academy of Health Behavior Conference: Digital Media and Behavior …, 2015 | | 2015 |
| Unlikely Partners: Collaborating by Thinking Outside the Box N Weinreich Together Against Stigma 7th International Conference, 2015 | | 2015 |