| Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship SC Morrish, MP Miles, JH Deacon Journal of strategic marketing 18 (4), 303-316, 2010 | 344 | 2010 |
| Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing P Whalen, C Uslay, VJ Pascal, G Omura, A McAuley, CJ Kasouf, R Jones, ... Journal of Strategic Marketing 24 (1), 5-19, 2016 | 259 | 2016 |
| Developing entrepreneurial graduates: an action‐learning approach D Jones‐Evans, W Williams, J Deacon Education+ training 42 (4/5), 282-288, 2000 | 115 | 2000 |
| Entrepreneurial burnout: Exploring antecedents, dimensions and outcomes CD Shepherd, G Marchisio, SC Morrish, JH Deacon, MP Miles Journal of research in marketing and entrepreneurship 12 (1), 71-79, 2010 | 114 | 2010 |
| A tale of two spirits: entrepreneurial marketing at 42Below vodka and Penderyn whisky SC Morrish, JH Deacon Journal of Small Business & Entrepreneurship 24 (1), 113-124, 2011 | 73 | 2011 |
| The future is in the past: A framework for the Marketing-Entrepreneurship Interface (MEI) DJ Hansen, JH Deacon, V Pascal, Z Sethna Journal of business research 113, 198-208, 2020 | 48 | 2020 |
| Who leads? Fresh insights into roles and responsibilities in a heterosexual copreneurial business J H Deacon, J A Harris, L Worth International Journal of Gender and Entrepreneurship 6 (3), 317-335, 2014 | 40 | 2014 |
| Contextual marketing: A conceptualisation of the meaning and operation of a language for marketing in context JH Deacon, J Harris Journal of Research in Marketing and Entrepreneurship 13 (2), 146-160, 2011 | 35 | 2011 |
| Marketing in context–the marketing authenticity of owner/entrepreneurs of small firms: Case evidence from Welsh (UK) SME food and drink producers and retailers J Harris, J Deacon Small Enterprise Research 18 (1), 33-50, 2011 | 29 | 2011 |
| A longitudinal reflection of blended/reflexive enterprise and entrepreneurial education J Deacon, J Harris Reflective Learning in Management, Development and Education, 17-31, 2017 | 25 | 2017 |
| Entrepreneurial marketing: A comparative case study of 42Below Vodka and Penderyn Whisky S Morrish, J Deacon Swinburne, 2009 | 24 | 2009 |
| Contextual marketing-commonalities and personalities-fuzzy experiential excellence JH Deacon UIC Research Symposium: American Academy of Marketing, San Diego State …, 2002 | 13 | 2002 |
| Entrepreneurial marketing in SMEs: an exploratory case study S Morrish, MP Miles, J Deacon Journal of Strategic Marketing 18 (4), 303-316, 2010 | 12 | 2010 |
| Contextual marketing D Carson, M Enright, A Tregear, P Copley, A Gilmore, D Stokes, ... Proceedings of the Academy of marketing/AMA Annual Research Symposium …, 2002 | 12 | 2002 |
| “Foreign brands of course!” An ethnographic study exploring COO image perceptions and its influence on the preference of foreign clothing brands N Khair, E Lloyd-Parkes, J Deacon Journal of Global Fashion Marketing 12 (3), 274-290, 2021 | 11 | 2021 |
| Entrepreneurial marketing in small enterprises R Jones, SC Morrish, J Deacon, MP Miles The SAGE handbook of small business and entrepreneurship, 297-320, 2017 | 11 | 2017 |
| The value of copreneurship, an investigation into SMEs in South Wales J Harris, J Deacon, C Morgan Swinburne, 2010 | 11 | 2010 |
| The current status of marketing information systems in Jordanian banking industry: qualitative evidence G Al-Weshah, J Deacon, A Thomas Symposium models, methods, and engineering of competitive intelligences, 25-26, 2009 | 10 | 2009 |
| The value of design in retail and branding K Quartier, A Petermans, TC Melewar, C Dennis Emerald Publishing Limited, 2021 | 8 | 2021 |
| Emotional overload! A dialogic autoethnography of scholar-participant-consumer reactions to the marketing of thanatourism E Lloyd-Parkes, JH Deacon, AJ Grant PhD, S Thomas The Qualitative Report 26 (3), 992-1011, 2021 | 8 | 2021 |
