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Art Weinstein
Art Weinstein
Chair and Professor of Marketing, Nova Southeastern University
Adresse e-mail validée de huizenga.nova.edu - Page d'accueil
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Handbook of market segmentation: Strategic targeting for business and technology firms
A Weinstein
Routledge, 2013
3942013
Market segmentation: Using demographics, psychographics and other niche marketing techniques to predict customer behavior
AT Weinstein
Probus Publishing Co., 1994
3821994
The effect of market orientation and organizational flexibility on corporate entrepreneurship
H Barrett, A Weinstein
Entrepreneurship theory and practice 23 (1), 57-70, 1998
3781998
Value, satisfaction, loyalty and retention in professional services
R Trasorras, A Weinstein, R Abratt
Marketing Intelligence & Planning 27 (5), 615-632, 2009
2972009
Market segmentation: Using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets
A Weinstein
(No Title), 1987
252*1987
Customer retention: A usage segmentation and customer value approach
A Weinstein
Journal of Targeting, Measurement and analysis for Marketing 10, 259-268, 2002
2282002
Superior customer value in the new economy: concepts and cases
S Ang, A Oliva
CRC press, 2004
1592004
Superior customer value: Strategies for winning and retaining customers
A Weinstein
CRC press, 2012
158*2012
Designing and delivering superior customer value: concepts, cases, and applications
A Weinstein, WC Johnson
CRC press, 2020
1532020
Lifestyle market segmentation
A Weinstein, DJ Cahill
Routledge, 2014
1382014
The impact of creativity on performance in non‐profits
H Barrett, JL Balloun, A Weinstein
International Journal of Nonprofit and Voluntary Sector Marketing 10 (4 …, 2005
1372005
Marketing mix factors as moderators of the corporate entrepreneurship-business performance relationship-a multistage, multivariate analysis
H Barrett, JL Balloun, A Weinstein
Journal of Marketing Theory and Practice 8 (2), 50-62, 2000
892000
Business psychographics revisited: from segmentation theory to successful marketing practice
J Barry, A Weinstein
Journal of Marketing Management 25 (3-4), 315-340, 2009
852009
A strategic framework for defining and segmenting markets
A Weinstein
Journal of Strategic Marketing 14 (2), 115-127, 2006
742006
Gaining competitive advantages: analyzing the gap between expectations and perceptions of service quality
CL Ham, W Johnson, A Weinstein, R Plank, PL Johnson
International Journal of Value-Based Management 16, 197-203, 2003
732003
Creating superior customer value in the now economy
A Weinstein
Journal of Creating Value 6 (1), 20-33, 2020
712020
Rethinking business segmentation: a conceptual model and strategic insights
H Brotspies, A Weinstein
Journal of strategic marketing 27 (2), 164-176, 2019
692019
Success Factors for Organizational Performance: Comparing Business Services, Health Care, and Education.
H Barrett, J Balloun, A Weinstein
SAM Advanced Management Journal (07497075) 70 (4), 2005
682005
Marketing journal rankings revisited: Research findings and academic implications
N Koojaroenprasit, A Weinstein, WC Johnson, DO Remington
Marketing Education Review 8 (1), 95-102, 1998
531998
Segmentation strategies for hospitality managers: Target marketing for competitive advantage
R Morritt, A Weinstein
Routledge, 2012
442012
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