Handbook of market segmentation: Strategic targeting for business and technology firms A Weinstein Routledge, 2013 | 394 | 2013 |
Market segmentation: Using demographics, psychographics and other niche marketing techniques to predict customer behavior AT Weinstein Probus Publishing Co., 1994 | 382 | 1994 |
The effect of market orientation and organizational flexibility on corporate entrepreneurship H Barrett, A Weinstein Entrepreneurship theory and practice 23 (1), 57-70, 1998 | 378 | 1998 |
Value, satisfaction, loyalty and retention in professional services R Trasorras, A Weinstein, R Abratt Marketing Intelligence & Planning 27 (5), 615-632, 2009 | 297 | 2009 |
Market segmentation: Using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets A Weinstein (No Title), 1987 | 252* | 1987 |
Customer retention: A usage segmentation and customer value approach A Weinstein Journal of Targeting, Measurement and analysis for Marketing 10, 259-268, 2002 | 228 | 2002 |
Superior customer value in the new economy: concepts and cases S Ang, A Oliva CRC press, 2004 | 159 | 2004 |
Superior customer value: Strategies for winning and retaining customers A Weinstein CRC press, 2012 | 158* | 2012 |
Designing and delivering superior customer value: concepts, cases, and applications A Weinstein, WC Johnson CRC press, 2020 | 153 | 2020 |
Lifestyle market segmentation A Weinstein, DJ Cahill Routledge, 2014 | 138 | 2014 |
The impact of creativity on performance in non‐profits H Barrett, JL Balloun, A Weinstein International Journal of Nonprofit and Voluntary Sector Marketing 10 (4 …, 2005 | 137 | 2005 |
Marketing mix factors as moderators of the corporate entrepreneurship-business performance relationship-a multistage, multivariate analysis H Barrett, JL Balloun, A Weinstein Journal of Marketing Theory and Practice 8 (2), 50-62, 2000 | 89 | 2000 |
Business psychographics revisited: from segmentation theory to successful marketing practice J Barry, A Weinstein Journal of Marketing Management 25 (3-4), 315-340, 2009 | 85 | 2009 |
A strategic framework for defining and segmenting markets A Weinstein Journal of Strategic Marketing 14 (2), 115-127, 2006 | 74 | 2006 |
Gaining competitive advantages: analyzing the gap between expectations and perceptions of service quality CL Ham, W Johnson, A Weinstein, R Plank, PL Johnson International Journal of Value-Based Management 16, 197-203, 2003 | 73 | 2003 |
Creating superior customer value in the now economy A Weinstein Journal of Creating Value 6 (1), 20-33, 2020 | 71 | 2020 |
Rethinking business segmentation: a conceptual model and strategic insights H Brotspies, A Weinstein Journal of strategic marketing 27 (2), 164-176, 2019 | 69 | 2019 |
Success Factors for Organizational Performance: Comparing Business Services, Health Care, and Education. H Barrett, J Balloun, A Weinstein SAM Advanced Management Journal (07497075) 70 (4), 2005 | 68 | 2005 |
Marketing journal rankings revisited: Research findings and academic implications N Koojaroenprasit, A Weinstein, WC Johnson, DO Remington Marketing Education Review 8 (1), 95-102, 1998 | 53 | 1998 |
Segmentation strategies for hospitality managers: Target marketing for competitive advantage R Morritt, A Weinstein Routledge, 2012 | 44 | 2012 |