Paul Baines

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Coauteurs

Nicholas O'ShaughnessyProfessor of CommunicationAdresse e-mail validée de qmul.ac.uk
Roger MortimoreProfessor of Public Opinion and Political Analysis, King's College LondonAdresse e-mail validée de kcl.ac.uk
Phil HarrisProfessor Emeritus, University of Chester, UK, Woxsen University, Hyderabad, India & UNISA, PretoriaAdresse e-mail validée de chester.ac.uk
Paolo AntonettiEDHEC Business SchoolAdresse e-mail validée de edhec.edu
Sara RosengrenStockholm School of EconomicsAdresse e-mail validée de hhs.se
Hugh N. WilsonProfessor of Marketing, Warwick Business SchoolAdresse e-mail validée de wbs.ac.uk
Richard LynchMiddlesex UniversityAdresse e-mail validée de mdx.ac.uk
Kelly L. Page (@drkellypage)UC DenverAdresse e-mail validée de ucdenver.edu
Emma K. MacdonaldProfessor, Strathclyde Business School, University of Strathclyde, Scotland, UKAdresse e-mail validée de strath.ac.uk
Kevin MoloneyResearch Fellow, Bournemouth UniversityAdresse e-mail validée de bournemouth.ac.uk
Moira ClarkProfessor of Strategic MarketingAdresse e-mail validée de henley.ac.uk
Shailendra pratap jainUniversity of Washington, Foster School of BusinessAdresse e-mail validée de uw.edu
Nancy SnowCalifornia State University, FullertonAdresse e-mail validée de fullerton.edu
Lorna WalkerSenior Lecturer, Regent's University LondonAdresse e-mail validée de regents.ac.uk
Radu DimitriuAssociate Professor in Marketing, Trinity Business School, Trinity College DublinAdresse e-mail validée de tcd.ie
Iain BlackUniversity of StrathclydeAdresse e-mail validée de strath.ac.uk
Aron O'CassLa Trobe UniversityAdresse e-mail validée de latrobe.edu.au
Robert P. Ormrod Ph.DExternal Lecturer, Aarhus UniversityAdresse e-mail validée de mgmt.au.dk
Colin PilbeamProfessor of Organisational Safety, Cranfield Safety and Accident Investigation Centre, CranfieldAdresse e-mail validée de cranfield.ac.uk
Pulak GhoshIIMBAdresse e-mail validée de iimb.ac.in

Suivre

Paul Baines

Professor of Political Marketing, University of Leicester

Adresse e-mail validée de le.ac.uk - Page d'accueil

political marketing segmentation positioning propaganda disinformation


Titre Trier par citations Trier par année Trier par titre	Citée par Citée par	Année
Marketing P Baines, C Fill, P Rosengren, Sara and Antonetti	523	2017
The political marketing planning process: improving image and message in strategic target areas PR Baines, P Harris, BR Lewis Marketing Intelligence & Planning 20 (1), 6-14, 2002	228	2002
Strategy development in UK higher education: towards resource‐based competitive advantages R Lynch*, P Baines Journal of Higher Education Policy and Management 26 (2), 171-187, 2004	209	2004
Public Relations: Contemporary issues and techniques P Baines, J Egan, FW Jefkins Routledge, 2004	196	2004
Essentials of Marketing P Baines, C Fill, K Page	187	2013
Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough C Bailey, PR Baines, H Wilson, M Clark Journal of Marketing Management 25 (3-4), 227-252, 2009	174	2009
Marketing and political campaigning: mutually exclusive or exclusively mutual? PR Baines, J Egan Qualitative Market Research: An International Journal 4 (1), 25-34, 2001	148	2001
Voter segmentation and candidate positioning PR Baines Handbook of political marketing, 403-420, 1999	148	1999
Marketing C Fill, P Kelly Oxford University Press, 2008	138*	2008
Marketing 3e P Baines, C Fill	127*	2014
Market segmentation and product differentiation in political campaigns: A technical feature perspective PR Baines, RM Worcester, D Jarrett, R Mortimore Journal of Marketing Management 19 (1-2), 225-249, 2003	118	2003
Contemporary strategic marketing R Brennan, P Baines, P Garneau Bloomsbury Publishing, 2007	113	2007
Guilt in marketing research: an elicitation–consumption perspective and research agenda P Antonetti, P Baines International Journal of Management Reviews 17 (3), 333-355, 2015	104	2015
The dark side of political marketing: Islamist propaganda, Reversal Theory and British Muslims PR Baines, NJ O'Shaughnessy, K Moloney, B Richards, S Butler, M Gill European Journal of Marketing 44 (3/4), 478-495, 2010	91	2010
Introducing marketing research P Baines, B Chansarkar (No Title), 2002	91	2002
Selling terror: The symbolization and positioning of Jihad NJ O'Shaughnessy, PR Baines Marketing Theory 9 (2), 227-241, 2009	80	2009
From elicitation to consumption: assessing the longitudinal effectiveness of negative emotional appeals in social marketing P Antonetti, P Baines, L Walker Journal of Marketing Management 31 (9-10), 940-969, 2015	77	2015
Fundamentals of Marketing 2e P Baines, S Whitehouse, P Antonetti, S Rosengren	66*	2021
The “Americanisation” myth in European political markets‐A focus on the United Kingdom PR Baines, C Scheucher, F Plasser European Journal of Marketing 35 (9/10), 1099-1117, 2001	64	2001
“Market” classification and political campaigning: some strategic implications PR Baines, R Brennan, J Egan Journal of political marketing 2 (2), 47-66, 2003	63	2003

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