| Effects of interactivity in a web site: The moderating effect of need for cognition M Sicilia, S Ruiz, JL Munuera Journal of advertising 34 (3), 31-44, 2005 | 655 | 2005 |
| Brand communities on the internet: A case study of Coca‐Cola's Spanish virtual community M Sicilia, M Palazón Corporate Communications: An International Journal 13 (3), 255-270, 2008 | 445 | 2008 |
| Determinants of E-WOM influence: The role of consumers’ internet experience M López, M Sicilia Journal of theoretical and applied electronic commerce research 9 (1), 28-43, 2014 | 389 | 2014 |
| The impact of cognitive and/or affective processing styles on consumer response to advertising appeals S Ruiz, M Sicilia Journal of business Research 57 (6), 657-664, 2004 | 341 | 2004 |
| Revitalising brands through communication messages: the role of brand familiarity E Delgado‐Ballester, A Navarro, M Sicilia European Journal of Marketing 46 (1/2), 31-51, 2012 | 268 | 2012 |
| eWOM as source of influence: the impact of participation in eWOM and perceived source trustworthiness on decision making M López, M Sicilia Journal of Interactive Advertising 14 (2), 86-97, 2014 | 197 | 2014 |
| The effects of the amount of information on cognitive responses in online purchasing tasks M Sicilia, S Ruiz Electronic Commerce Research and Applications 9 (2), 183-191, 2010 | 152 | 2010 |
| Attitude Formation Online-how the Consumer's need for Cognition Affects the Relationship between Attitude towards the Website and Attitude towards the Brand M Sicilia, S Ruiz, N Reynolds International Journal of Market Research 48 (2), 139-154, 2006 | 146 | 2006 |
| How WOM marketing contributes to new product adoption: Testing competitive communication strategies M López, M Sicilia European Journal of Marketing 47 (7), 1089-1114, 2013 | 129 | 2013 |
| Marketing en redes sociales M Sicilia, M Palazón, I López, M López ESIC, 2021 | 125 | 2021 |
| El papel de las redes sociales como generadoras de" amor a la marca" M Palazón, E Delgado, M Sicilia UCJC Business and Society Review, 18-39, 2014 | 118 | 2014 |
| The effect of user-generated content on tourist behavior: the mediating role of destination image MC Hidalgo-Alcázar, M Sicilia-Piñero, S Ruiz-de-Maya Tourism and Management Studies 10 (ESPECIAL), 158-164, 2014 | 116 | 2014 |
| The need to belong and self‐disclosure in positive word‐of‐mouth behaviours: The moderating effect of self–brand connection M Sicilia, E Delgado‐Ballester, M Palazon Journal of Consumer Behaviour 15 (1), 60-71, 2016 | 107 | 2016 |
| Boca a boca tradicional vs. electrónico. La participación como factor explicativo de la influencia del boca a boca electrónico M López, M Sicilia Spanish Journal of Marketing - ESIC 17 (1), 7-38, 2013 | 98 | 2013 |
| Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness M Lopez, M Sicilia, AA Moyeda-Carabaza Internet Research 27 (1), 21-51, 2017 | 94 | 2017 |
| What drives crowdfunding participation? The influence of personal and social traits Y Rodriguez-Ricardo, M Sicilia, M López Spanish Journal of Marketing-ESIC 22 (2), 163-182, 2018 | 82 | 2018 |
| The role of flow in web site effectiveness M Sicilia, S Ruiz Journal of Interactive Advertising 8 (1), 33-44, 2007 | 76 | 2007 |
| The effect of web-based information availability on consumers’ processing and attitudes M Sicilia, S Ruiz Journal of Interactive Marketing 24 (1), 31-41, 2010 | 75 | 2010 |
| Fostering brand love in Facebook brand pages M Palazon, E Delgado-Ballester, M Sicilia Online Information Review 43 (5), 710-727, 2019 | 71 | 2019 |
| How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives M López, M Sicilia, PWJ Verlegh Journal of Research in Interactive Marketing 16 (1), 154-171, 2022 | 64 | 2022 |
Manuela LópezUniversity of MurciaAdresse e-mail validée de um.es
