| An explication of social norms MK Lapinski, RN Rimal Communication theory 15 (2), 127-147, 2005 | 1947 | 2005 |
| How behaviors are influenced by perceived norms: A test of the theory of normative social behavior RN Rimal, K Real Communication research 32 (3), 389-414, 2005 | 1210 | 2005 |
| Understanding the influence of perceived norms on behaviors RN Rimal, K Real Communication Theory 13 (2), 184-203, 2003 | 889 | 2003 |
| Perceived risk and efficacy beliefs as motivators of change: Use of the risk perception attitude (RPA) framework to understand health behaviors RN Rimal, K Real Human communication research 29 (3), 370-399, 2003 | 873 | 2003 |
| Social norms: A review ACA Chung, RNRRN Rimal Review of Communication Research 4, 01-28, 2016 | 584 | 2016 |
| Why health communication is important in public health RN Rimal, MK Lapinski Bulletin of the World Health Organization 87, 247-247a, 2009 | 505 | 2009 |
| A re-explication of social norms, ten years later RN Rimal, MK Lapinski Communication Theory 25 (4), 393-409, 2015 | 474 | 2015 |
| Perceived risk and self‐efficacy as motivators: Understanding individuals' long‐term use of health information RN Rimal Journal of Communication 51 (4), 633-654, 2001 | 422 | 2001 |
| Closing the knowledge-behavior gap in health promotion: The mediating role of self-efficacy RN Rimal Health communication 12 (3), 219-237, 2000 | 421 | 2000 |
| Modeling the relationship between descriptive norms and behaviors: A test and extension of the theory of normative social behavior (TNSB) RN Rimal Health Communication 23 (2), 103-116, 2008 | 348 | 2008 |
| Moving toward a theory of normative influences: How perceived benefits and similarity moderate the impact of descriptive norms on behaviors RN Rimal, MK Lapinski, RJ Cook, K Real Journal of health communication 10 (5), 433-450, 2005 | 321 | 2005 |
| The role of anxiety in seeking and retaining risk information: Testing the risk perception attitude framework in two studies MM Turner, RN Rimal, D Morrison, H Kim Human communication research 32 (2), 130-156, 2006 | 304 | 2006 |
| Healthy and unhealthy social norms and food selection. Findings from a field-experiment S Mollen, RN Rimal, RAC Ruiter, G Kok Appetite 65, 83-89, 2013 | 271 | 2013 |
| Friends talk to friends about drinking: Exploring the role of peer communication in the theory of normative social behavior K Real, RN Rimal Health communication 22 (2), 169-180, 2007 | 252 | 2007 |
| Information seeking about global climate change among adolescents: The role of risk perceptions, efficacy beliefs, and parental influences E Mead, C Roser-Renouf, RN Rimal, JA Flora, EW Maibach, ... Atlantic journal of communication 20 (1), 31-52, 2012 | 206 | 2012 |
| Achieving improvements in overall health orientation: Effects of campaign exposure, information seeking, and health media use RN Rimal, JA Flora, C Schooler Communication Research 26 (3), 322-348, 1999 | 200 | 1999 |
| Use of the risk perception attitude framework for promoting breast cancer prevention RN Rimal, HS Juon Journal of Applied Social Psychology 40 (2), 287-310, 2010 | 178 | 2010 |
| The role of group orientation and descriptive norms on water conservation attitudes and behaviors MK Lapinski, RN Rimal, R DeVries, EL Lee Health communication 22 (2), 133-142, 2007 | 175 | 2007 |
| Depression and mood indicators in newly diagnosed glaucoma patients HD Jampel, KD Frick, NK Janz, PA Wren, DC Musch, R Rimal, PR Lichter, ... American journal of ophthalmology 144 (2), 238-244. e1, 2007 | 171 | 2007 |
| Understanding the sources of normative influence on behavior: The example of tobacco EL Mead, RN Rimal, R Ferrence, JE Cohen Social science & medicine 115, 139-143, 2014 | 150 | 2014 |