| An analytical study of physicians behaviour towards marketing of pharmaceutical products U Arora, G Taneja Indian Journal of Marketing 36 (11), 2006 | 41 | 2006 |
| Impact of pharmaceutical industry promotion mix on doctor's prescribing behaviour G Taneja Asia Pacific Business Review 4 (4), 82-95, 2008 | 24 | 2008 |
| Marketing Strategies of Global Brands in Indian Markets G Taneja, R Girdhar, N Gupta | 19 | 2012 |
| Dynamics of a digital advertising campaign G Taneja, S Vij Proceedings of 10th International Conference on Digital Strategies for …, 2019 | 13 | 2019 |
| Customer’s perception towards mobile service providers: An analytical study G Taneja, N Kaushik Journal of Services Marketing 5 (3), 39-52, 2007 | 11 | 2007 |
| Quality of work life and its relation with job satisfaction among Indian Banks G Taneja, L Kumari International Journal of research in commerce and Management 3 (2), 97-107, 2012 | 10 | 2012 |
| Current scenario of social media marketing G Taneja, A Bala Proceedings of 10th International Conference on Digital Strategies for …, 2019 | 6 | 2019 |
| What Happens "Next" G Taneja Emerald Emerging Markets Case Studies 7 (3), 1-17, 2017 | 5 | 2017 |
| Towards sustainability in retail industry : A study of social and environmental sustainability practices of selected organized retailers in India R Taneja, Girish and Girdhar FIIB business review 2 (2), 20-25, 2014 | 5* | 2014 |
| Influence of promotional tools offered by Pharmaceutical Industry on physicians prescribing behavior G Taneja, U Arora, N Kaushik SSRN, 2012 | 5 | 2012 |
| Do the e-commerce and digital marketing curriculum of Indian B-schools embrace employability skills? G Taneja, A Bala World Review of Entrepreneurship, Management and Sustainable Development 19 …, 2023 | 3 | 2023 |
| Impact of online ratings on the box office collection of Bollywood movies G Taneja, A Bala International Journal of Internet Marketing and Advertising 17 (1-2), 217-230, 2022 | 3 | 2022 |
| How are Higher Education Institutions defining their Meta-description tags? G Taneja International Journal of Educational Management 32 (7), 1293-1306, 2018 | 3 | 2018 |
| A Case Study on Experiential Learning for Marketing Students G Taneja Indian Journal of Marketing 46 (4), 39-48, 2016 | 3 | 2016 |
| Gender role portrayals in Indian television advertisements over time G Taneja Indian management, 2016 | 3 | 2016 |
| Factors influencing customer perception towards banking services G Taneja, N Kaushik Unpublished, 2009 | 3 | 2009 |
| An Analytical study of Customer Preference and Satisfaction in Indian Domestic Aviation Sector N Kaushik, VK Kaushik, G Taneja The IUP Journal of Brand Management 5 (1), 6-19, 2008 | 3 | 2008 |
| Customer’s Preference and Satisfaction towards Men’s Readymade Garment Retail Formats G Taneja, N Kaushik The IUP Journal of Brand Management 4 (4), 14-27, 2007 | 2 | 2007 |
| A Review of Environmental Sustainability Practices of Major Organized Retailers in India G Taneja, R Girdhar OJAS, 7, 2012 | 1 | 2012 |
| EVOLUTION AND DEVELOPMENT OF E-MARKETING MIX: A REVIEW A Bala, G Taneja Organized by, 167, 2023 | | 2023 |
Prof. Usha AroraHaryana School of Business, Guru Jambheshwar University of Science & Technology, Hisar-125001Adresse e-mail validée de gjust.ac.in
