| Does green brand positioning translate into green purchase intention?: A mediation–moderation model D Mehraj, IH Qureshi Business Strategy and the Environment, 2022 | 54 | 2022 |
| Green marketing practices and green consumer behavior: Demographic differences among young consumers D Mehraj, IH Qureshi, G Singh, NA Nazir, S Basheer, VU Nissa Business Strategy & Development 6 (4), 571-585, 2023 | 39 | 2023 |
| Determinants of green marketing mix in developing economies: Conceptualisation and scale validation approach D Mehraj, IH Qureshi Business Strategy and Development, 2020 | 38 | 2020 |
| Identifying the factors of internal green marketing: a scale development and psychometric evaluation approach IH Qureshi, D Mehraj International Journal of Manpower 43 (3), 786-804, 2021 | 37 | 2021 |
| Evaluating the emerging opportunities and challenges from green marketing practices among Indian manufacturing industries D Mehraj, IH Qureshi Business Strategy and Development, 2021 | 18 | 2021 |
| Factors affecting entrepreneurial intention for sustainable tourism among the students of higher education institutions D Mehraj, MI Ul Islam, IH Qureshi, S Basheer, MM Baba, V Nissa, ... Cogent Business & Management 10 (3), 2256484, 2023 | 15 | 2023 |
| Analysing the effect of tourist satisfaction on tourist revisit intentions S Showkat, D Mehraj, RA Qureshi UGC Care Journal 44 (1), 41-49, 2021 | 14 | 2021 |
| Green process innovations and firm marketing performance in the emerging markets D Mehraj, S Kaur Business Strategy & Development 5 (4), 305-451, 2022 | 10 | 2022 |
| Green marketing practices as a source of sustainability and competitive advantage: Indian perspective D Mehraj, IH Qureshi International Journal of Recent Advances in Multidisciplinary Research 3 (3 …, 2016 | 7 | 2016 |
| Nissa, V. u., & Asif Shah, M.(2023). Factors affecting entrepreneurial intention for sustainable tourism among the students of higher education institutions D Mehraj, MI Ul Islam, IH Qureshi, S Basheer, MM Baba Cogent Business and Management 10 (3), 2256484, 0 | 7 | |
| Creating transformative travel unveiling the link between meaningful experiences and sustainable tourism S Basheer, S Walia, D Mehraj, M Reshi Sustainable Development Goal Advancement Through Digital Innovation in the …, 2023 | 6 | 2023 |
| Measuring Readiness of women entrepreneurship in emerging economies: Scale validation and contextualization S Manzoor, D Mehraj SMS Journal of Entrepreneurship & Innovation 5 (Issue-1), 15-27, 2018 | 6 | 2018 |
| Predictors of entrepreneurial intentions amongst female students: An Empirical Study S Manzoor, D Mehraj, A Wali Journal of Entrepreneurship and Management 9 (2), 9, 2020 | 3 | 2020 |
| Exploring the Intersection of Tourism, Artificial Intelligence and Travel: The Rise of the Metaverse and Its Implications S Basheer, S Walia, D Mehraj, S Farooq, MA Reshi The Role of Artificial Intelligence in Regenerative Tourism and Green …, 2024 | 2 | 2024 |
| Challenges and Prospects in the Adoption of Mobile Payment Systems in India D Mehraj, MIU Islam, VU Nissa, S Iqbal IntechOpen, 2024 | 1 | 2024 |
| From Mindset to Money: How Gender Impacts The Relationship Between Self Efficacy And Financial Satisfaction S Mukhtar, A Jan, H Altaf, D Mehraj The Review of Finance and Banking 15 (2), 137-148, 2023 | 1 | 2023 |
| Green Marketing and Sustainable Environment: A Case Study of Dal Lake in Jammu & Kashmir D Mehraj, IH Qureshi Elixir International Journal-Environment and Foresty, ISSN, 40409-40413, 2016 | 1 | 2016 |
| Unveiling the Dynamics of Sustainable Development: A Holistic Examination of Green Organizational Learning, Innovation, and Performance in Indian SMEs IA Malik, D Mehraj, V u Nissa, AK Wani Business Strategy & Development 8 (1), e70060, 2025 | | 2025 |
| Determinants of Success for Women Entrepreneurs: An Examination of Small and Medium‐Sized Women‐Led Businesses in India's Emerging Market Tanzeela, D Kumar, D Mehraj Business Strategy & Development 7 (4), e70053, 2024 | | 2024 |
| Decoding the Financial Risk Puzzle: The Interplay of Biopsychosocial Indicators and Financial Literacy among Indian Investors S MUKHTAR, JAN Anisa, A ZAHOOR, D MEHRAJ, VU NISSA Acta Univ. Sapientiae, Economics and Business, 1-26, 2023 | | 2023 |
ishtiaq Hussain QureshiProfessor of strategy and marketing, Department of Management Studies, University of KashmirAdresse e-mail validée de uok.edu.in
