| Engaging consumers on new integrated multichannel retail settings: Challenges for retailers E Pantano, M Viassone Journal of Retailing and Consumer Services 25, 106-114, 2015 | 437 | 2015 |
| Demand pull and technology push perspective in technology-based innovations for the points of sale: The retailers evaluation E Pantano, M Viassone Journal of Retailing and Consumer Services 21 (1), 43-47, 2014 | 239 | 2014 |
| Value co-creation in the beverage and food industry G Tardivo, A Thrassou, M Viassone, F Serravalle British Food Journal 119 (11), 2359-2372, 2017 | 79 | 2017 |
| Has COVID-19 pushed digitalisation in SMEs? The role of entrepreneurial orientation L Penco, G Profumo, F Serravalle, M Viassone Journal of Small Business and Enterprise Development 30 (2), 311-341, 2022 | 69 | 2022 |
| The shift towards a digital business model: A strategic decision for the female entrepreneur V Scuotto, F Serravalle, A Murray, M Viassone Women entrepreneurs and strategic decision making in the global economy, 120-143, 2019 | 69 | 2019 |
| Mobile augmented reality as an internationalization tool in the “Made In Italy” food and beverage industry L Penco, F Serravalle, G Profumo, M Viassone Journal of Management and Governance 25, 1179-1209, 2021 | 56 | 2021 |
| An exploratory study of the tourist-computer interaction: the role of web site usability on hotel quality perception E Pantano, R Servidio, M Viassone International Journal of Digital Content Technology and its Applications 5 …, 2011 | 41 | 2011 |
| Consumer perception of computer-mediated communication in a social network E Pantano, A Tavernise, M Viassone 4th International Conference on New Trends in Information Science and …, 2010 | 39 | 2010 |
| Inclusive or exclusive? Investigating how retail technology can reduce old consumers’ barriers to shopping E Pantano, M Viassone, R Boardman, C Dennis Journal of Retailing and Consumer Services 68, 103074, 2022 | 36 | 2022 |
| Does the stakeholder engagement result in new drinks? Evidence from family owned SMEs E Pantano, CV Priporas, M Viassone, G Migliano Journal of Business Research 119, 185-194, 2020 | 35 | 2020 |
| Does product involvement drive consumer flow state in the AR environment? A study on behavioural responses F Serravalle, R Vanheems, M Viassone Journal of Retailing and Consumer Services 72, 103279, 2023 | 32 | 2023 |
| Measuring local tourism attractiveness: The case of Italy M Cugno, M Grimmer, M Viassone ANZAM Conference Proceedings, 1-22, 2012 | 26 | 2012 |
| Metaverse and the fashion industry: A systematic literature review G Profumo, G Testa, M Viassone, K Ben Youssef Journal of Global Fashion Marketing 15 (1), 131-154, 2024 | 25 | 2024 |
| The competitiveness of the Italian manufacturing industry: an attempt of measurement VM Vrontis D., Tardivo G., Bresciani S. Journal of the Knowledge Economy ISSN: 1868-7865 (print version) ISSN: 1868 …, 2016 | 25* | 2016 |
| Ethical food as a differentiation factor for tourist destinations: The case of “Slow Food” M Viassone, M Grimmer University of Tasmania, 2015 | 23 | 2015 |
| The relationship between wine sector and regional competitiveness M Viassone, D Vrontis, I Papasolomou Global Business and Economics Review 18 (3-4), 259-276, 2016 | 21 | 2016 |
| Managing technological innovation in the sports industry: a challenge for retail management D Vrontis, M Viassone, F Serravalle, M Christofi Competitiveness Review: An International Business Journal 30 (1), 78-100, 2020 | 20 | 2020 |
| The role and potential of social networks sites in tertiary education D Vrontis, M Viassone, A Thrassou Sinergie – Italian Journal of Management 33 (97), 55-81, 2015 | 17 | 2015 |
| Consumers’ expectation of innovation: shift retail strategies for more attractive points of sale E Pantano, M Viassone International Journal of Digital Content Technology and its Application 16 …, 2012 | 17 | 2012 |
| HOW ATTRACTIVE ARE ITALIAN REGIONS FOR FOREIGN INVESTMENT? METHODOLOGICAL APPROACH. G Tardivo, M Viassone Journal of Financial Management & Analysis 22 (1), 2009 | 15 | 2009 |
Francesca SerravalleDepartment of Management, University of Turin, ItalyAdresse e-mail validée de unito.it
