| Tourist's motivations to travel: A theoretical perspective on the existing literature A Yousaf, I Amin, JA C Santos Tourism and hospitality management 24 (1), 197-211, 2018 | 299 | 2018 |
| Effect of message orientation/vividness on consumer engagement for travel brands on social networking sites A Yousaf, I Amin, D Jaziri, A Mishra Journal of Product & Brand Management 30 (1), 44-57, 2021 | 78 | 2021 |
| Conceptualising tourist based brand-equity pyramid: an application of Keller brand pyramid model to destinations A Yousaf, I Amin, A Gupta Tourism and hospitality management 23 (1), 119-137, 2017 | 57 | 2017 |
| A study of customer satisfaction towards hotel industry in Kashmir Valley I Amin International Journal of Management Research and Reviews 5 (12), 1117, 2015 | 34 | 2015 |
| Can customer based brand equity help destinations to stay in race? An empirical study of Kashmir valley A Yousaf, I Amin Tourism and hospitality management 23 (2), 251-266, 2017 | 16 | 2017 |
| Autonomous/controlled travel motivations and their effect on travel intentions of Indian Millennials: a mixed method approach A Yousaf, A Mishra Tourism Recreation Research, 2021 | 15 | 2021 |
| Youth motivations to watch sports in Indian context: exploring cross-nationality and cross-gender differences A Yousaf, M Bashir, I Amin Management & Marketing 10 (4), 330-340, 2015 | 11 | 2015 |
| Destination branding and social media: Developing theoretical propositions for the state of Jammu and kashmir I Amin, A Yousaf, A Gupta International Journal of Applied Business and Economic Research 14 (4), 2477 …, 2016 | 7 | 2016 |
| An attribute-based framework for students' motivation to join an HEI: a self-determination theory perspective A Mishra, A Yousaf, I Amin International Journal of Educational Management 35 (1), 201-215, 2020 | 6 | 2020 |
| How and when do marketing analytics pay off in the travel and tourism industry? The role of marketing agility and fit perspective G Agag, A Yousaf, A Mishra, I Amin International Journal of Hospitality Management 126, 104060, 2025 | 1 | 2025 |
| Sustainable Destination Development & Implications for The State of Jammu & Kashmir I Amin, A Yousaf, R Sharma PRIMA 6 (1), 2015 | | 2015 |
| Gap Analysis of Service Quality Management A Study of Select Hotels of Kashmir I Amin Rajouri, 0 | | |
| A Critical Review of the Various Models of Service Quality and their Application in the Hotel Industry I Amin, D Pazir | | |
Dr. Anish Yousaf, PhD., FHEASenior Lecturer, Department of Marketing, Nottingham Business School, Nottingham Trent UniversityAdresse e-mail validée de ntu.ac.uk