Kirk Plangger

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Leyland PittSimon Fraser UniversityAdresse e-mail validée de sfu.ca
Jan KietzmannGustavson School of Business, University of Victoria, BC, CanadaAdresse e-mail validée de uvic.ca
Karen RobsonAssociate Professor of Marketing, Odette School of Business, University of WindsorAdresse e-mail validée de uwindsor.ca
Colin CampbellAssociate Professor, University of San Diego and Editor-in-Chief of JARAdresse e-mail validée de sandiego.edu
Matteo MontecchiAssociate Professor of Marketing, King's College LondonAdresse e-mail validée de kcl.ac.uk
Ian McCarthySimon Fraser University, and LuissAdresse e-mail validée de sfu.ca
Sean SandsProfessor & Associate Dean, Swinburne University of TechnologyAdresse e-mail validée de swin.edu.au
Adam J. MillsLoyola University, New OrleansAdresse e-mail validée de loyno.edu
Anouk de RegtUtrecht UniversityAdresse e-mail validée de uu.nl
Douglas C. WestKing's College LondonAdresse e-mail validée de kcl.ac.uk
Shintaro OkazakiKing's College LondonAdresse e-mail validée de kcl.ac.uk
Michael ParentProfessorAdresse e-mail validée de sfu.ca
daniel shapirosimon fraser universityAdresse e-mail validée de sfu.ca
Christine PittRoyal Institute of Technology (KTH)Adresse e-mail validée de indek.kth.se
Ko de RuyterKing's College, King's Business School, London, United KingdomAdresse e-mail validée de kcl.ac.uk
Stuart J BarnesChair in Marketing, Business School, Newcastle UniversityAdresse e-mail validée de ncl.ac.uk
Michael EtterReader (Associate Professor) King's Business School, King's College LondonAdresse e-mail validée de kcl.ac.uk
Carla FerraroProfessor of Marketing, Swinburne University of technologyAdresse e-mail validée de swin.edu.au
Francesca BonettiAssistant Professor of Marketing, HEC MontréalAdresse e-mail validée de hec.ca
Héctor D. MenéndezKing's College LondonAdresse e-mail validée de kcl.ac.uk

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Kirk Plangger

Autres nomsKirk A. Plangger

King's Business School, King's College London

Adresse e-mail validée de kcl.ac.uk - Page d'accueil

Digital marketing Digital consumption Influencer marketing Marketing technology Digital retail management


Titre Trier par citations Trier par année Trier par titre	Citée par Citée par	Année
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy PR Berthon, LF Pitt, K Plangger, D Shapiro Business Horizons 55 (3), 261-271, 2012	2408	2012
Is it all a game? Understanding the principles of gamification K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt Business Horizons 58 (4), 411-420, 2015	1489	2015
It’s real, trust me! Establishing supply chain provenance using blockchain M Montecchi, K Plangger, M Etter Business Horizons 62 (3), 283-293, 2019	520	2019
Game on: Engaging customers and employees through gamification K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt Business Horizons 59 (1), 29-36, 2016	490	2016
The new WTP: Willingness to participate M Parent, K Plangger, A Bal Business Horizons 54 (3), 219-229, 2011	379	2011
Unreal influence: Leveraging AI in influencer marketing S Sands, CL Campbell, K Plangger, C Ferraro European Journal of Marketing 56 (6), 1721-1747, 2022	296	2022
Mobility at work: A typology of mobile communities of practice and contextual ambidexterity J Kietzmann, K Plangger, B Eaton, K Heilgenberg, L Pitt, P Berthon Journal of Strategic Information Systems 22 (4), 282-297, 2013	246	2013
Preparing for an era of deepfakes and AI-generated ads: A framework for understanding responses to manipulated advertising C Campbell, K Plangger, S Sands, J Kietzmann Journal of Advertising 51 (1), 22-38, 2022	237	2022
Supply chain transparency: A bibliometric review and research agenda M Montecchi, K Plangger, DC West International Journal of Production Economics 238, 108152, 2021	196	2021
Exploring digital corporate social responsibility communications on Twitter S Okazaki, K Plangger, D West, HD Menéndez Journal of Business Research 117, 675-682, 2020	191	2020
Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing A de Regt, K Plangger, SJ Barnes Journal of Business Research 136, 513-522, 2021	152	2021
Understanding the strategic consequences of customer privacy concerns: A meta-analytic review S Okazaki, M Eisend, K Plangger, K de Ruyter, D Grewal Journal of Retailing 96 (4), 458-473, 2020	144	2020
Understanding Gamification of Consumer Experiences. K Robson, K Plangger, J Kietzmann, I McCarthy, L Pitt Advances in consumer research 42, 2014	137	2014
Reimagining Marketing Strategy: Driving the Debate on Grand Challenges K de Ruyter, DI Keeling, K Plangger, M Montecchi, ML Scott, D Dahl Journal of the Academy of Marketing Science, 118, 2021	116	2021
How employees engage with B2B brands on social media: Word choice and verbal tone CS Pitt, KA Plangger, E Botha, J Kietzmann, L Pitt Industrial Marketing Management, 2019	114	2019
Social media strategy for online service brands AJ Mills, K Plangger Service Industries Journal 35 (10), 521-536, 2015	109	2015
Thinking beyond privacy calculus: Investigating reactions to customer surveillance K Plangger, M Montecchi Journal of Interactive Marketing 50 (1), 32-44, 2020	108	2020
The role of photograph aesthetics on online review sites: Effects of management-versus traveler-generated photos on tourists’ decision making B Marder, A Erz, R Angell, K Plangger Journal of Travel Research 60 (1), 31-46, 2021	100	2021
New approaches to psychographic consumer segmentation: Exploring fine art collectors using artificial intelligence, automated text analysis and correspondence analysis CS Pitt, AS Bal, K Plangger European Journal of Marketing, 2020	96	2020
Deepfakes: Perspectives on the future “reality” of advertising and branding J Kietzmann, AJ Mills, K Plangger International Journal of Advertising 40 (3), 473-485, 2021	93	2021

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