| Voting may be habit‐forming: evidence from a randomized field experiment AS Gerber, DP Green, R Shachar American journal of political science 47 (3), 540-550, 2003 | 1050 | 2003 |
| On brands and word of mouth MJ Lovett, R Peres, R Shachar Journal of marketing research 50 (4), 427-444, 2013 | 758 | 2013 |
| Follow the leader: Theory and evidence on political participation R Shachar, B Nalebuff American Economic Review 89 (3), 525-547, 1999 | 558 | 1999 |
| Habit formation and political behaviour: Evidence of consuetude in voter turnout DP Green, R Shachar British Journal of Political Science 30 (4), 561-573, 2000 | 392 | 2000 |
| Spatial competition in the network television industry RL Goettler, R Shachar RAND Journal of Economics, 624-656, 2001 | 201 | 2001 |
| Advertising, the matchmaker BN Anand, R Shachar The RAND Journal of Economics 42 (2), 205-245, 2011 | 182 | 2011 |
| Targeted advertising as a signal BN Anand, R Shachar QME 7, 237-266, 2009 | 182 | 2009 |
| Brands: The opiate of the nonreligious masses? R Shachar, T Erdem, KM Cutright, GJ Fitzsimons Marketing Science 30 (1), 92-110, 2011 | 176 | 2011 |
| Advertising and consumers' communications D Kuksov, R Shachar, K Wang Marketing Science 32 (2), 294-309, 2013 | 153 | 2013 |
| Brands as beacons: A new source of loyalty to multiproduct firms BN Anand, R Shachar Journal of marketing Research 41 (2), 135-150, 2004 | 144* | 2004 |
| Cast demographics, unobserved segments, and heterogeneous switching costs in a television viewing choice model R Shachar, JW Emerson Journal of Marketing Research 37 (2), 173-186, 2000 | 135 | 2000 |
| The asymmetric information model of state dependence NV Moshkin, R Shachar Marketing Science 21 (4), 435-454, 2002 | 129* | 2002 |
| On the monetization of mobile apps G Appel, B Libai, E Muller, R Shachar International Journal of Research in Marketing 37 (1), 93-107, 2020 | 121 | 2020 |
| The risk reduction role of advertising D Byzalov, R Shachar Quantitative Marketing and Economics 2, 283-320, 2004 | 110 | 2004 |
| Party loyalty as habit formation R Shachar Journal of Applied Econometrics 18 (3), 251-269, 2003 | 88 | 2003 |
| A data set of brands and their characteristics M Lovett, R Peres, R Shachar Marketing Science 33 (4), 609-617, 2014 | 77 | 2014 |
| The effectiveness and targeting of television advertising R Shachar, BN Anand Journal of Economics & Management Strategy 7 (3), 363-396, 1998 | 75 | 1998 |
| Marketing and politics: Models, behavior, and policy implications: Session at the 8th Triennial Choice Symposium BR Gordon, MJ Lovett, R Shachar, K Arceneaux, S Moorthy, M Peress, ... Marketing letters 23, 391-403, 2012 | 64 | 2012 |
| Correcting for bias in retrospective data R Shachar, Z Eckstein Journal of applied econometrics 22 (3), 657-675, 2007 | 59 | 2007 |
| The political participation puzzle and marketing R Shachar Journal of marketing research 46 (6), 798-815, 2009 | 51 | 2009 |
