Donna Hoffman

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	Toutes	Depuis 2019
Citations	41021	11499
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Coauteurs

Thomas P NovakThe George Washington UniversityAdresse e-mail validée de gwu.edu
Patrali ChatterjeeMontclair State UniversityAdresse e-mail validée de mail.montclair.edu
Jan de LeeuwEmeritus Distinguished Professor of Statistics, University of California Los AngelesAdresse e-mail validée de deleeuwpdx.net
Charles SteinfieldRetired, Michigan State UniversityAdresse e-mail validée de msu.edu
Wayne DeSarboSmeal College of Business, Penn State UniversityAdresse e-mail validée de psu.edu
Alladi VenkateshUniversity of California IrvineAdresse e-mail validée de uci.edu
Adam DuhachekBielinski Family Faculty Scholar, Professor of Marketing, University of Illinois-ChicagoAdresse e-mail validée de uic.edu
John G. Lynch, Jr.University of Colorado Distinguished Professor, Leeds School of BusinessAdresse e-mail validée de colorado.edu
Detmar StraubProfessor, Temple University's Fox School of BusinessAdresse e-mail validée de gsu.edu
Morris B. HolbrookW. T. Dillard Professor Emeritus of Business, Columbia UniversityAdresse e-mail validée de columbia.edu
Manjit S. YadavTexas A&M UniversityAdresse e-mail validée de mays.tamu.edu
Martin SpannProfessor of Electronic Commerce & Digital Markets, LMU MunichAdresse e-mail validée de lmu.de
Thorsten Hennig-ThurauUniversity of MuensterAdresse e-mail validée de wiwi.uni-muenster.de
Kristine DE VALCKProfessor of Marketing, HEC ParisAdresse e-mail validée de hec.fr
Robert V. KozinetsProfessor, University of Southern CaliforniaAdresse e-mail validée de usc.edu
C. Page MoreauUniversity of Wisconsin School of BusinessAdresse e-mail validée de bus.wisc.edu
Tiffany Barnett WhiteUniversity of Illinois at Urbana-ChampaignAdresse e-mail validée de illinois.edu
Debbie MacInnisMarshall School of Business University of Southern CaliforniaAdresse e-mail validée de usc.edu
Simona BottiProfessor of Marketing, London Business SchoolAdresse e-mail validée de london.edu
Vicki MorwitzColumbia Business School, Columbia UniversityAdresse e-mail validée de columbia.edu

Suivre

Donna Hoffman

The George Washington University School of Business

Adresse e-mail validée de gwu.edu - Page d'accueil

consumer behavior marketing consumer experience perceptions of artificial intelligence Internet


Titre Trier par citations Trier par année Trier par titre	Citée par Citée par	Année
Marketing in hypermedia computer-mediated environments: Conceptual foundations DL Hoffman, TP Novak Journal of marketing 60 (3), 50-68, 1996	10545	1996
Measuring the customer experience in online environments: A structural modeling approach TP Novak, DL Hoffman, YF Yung Marketing science 19 (1), 22-42, 2000	5365	2000
Building consumer trust online DL Hoffman, TP Novak, M Peralta Communications of the ACM 42 (4), 80-85, 1999	4079	1999
Can you measure the ROI of your social media marketing? DL Hoffman, M Fodor MIT Sloan management review, 2010	1992	2010
Commercial scenarios for the web: opportunities and challenges DL Hoffman, TP Novak, P Chatterjee Journal of computer-mediated communication 1 (3), JCMC136, 1995	1691	1995
A new marketing paradigm for electronic commerce L DONNA, HTP Novak The information society 13 (1), 43-54, 1997	1391	1997
Flow online: lessons learned and future prospects DL Hoffman, TP Novak Journal of interactive marketing 23 (1), 23-34, 2009	1322	2009
Bridging the racial divide on the Internet DL Hoffman, TP Novak Science 280 (5362), 390-391, 1998	1275*	1998
The influence of goal‐directed and experiential activities on online flow experiences TP Novak, DL Hoffman, A Duhachek Journal of consumer psychology 13 (1-2), 3-16, 2003	1173	2003
Correspondence analysis: graphical representation of categorical data in marketing research DL Hoffman, GR Franke Journal of marketing Research 23 (3), 213-227, 1986	860	1986
Consumer and object experience in the internet of things: An assemblage theory approach DL Hoffman, TP Novak Journal of Consumer Research 44 (6), 1178-1204, 2018	809	2018
Social commerce: a contingency framework for assessing marketing potential MS Yadav, K De Valck, T Hennig-Thurau, DL Hoffman, M Spann Journal of interactive marketing 27 (4), 311-323, 2013	756	2013
Modeling the clickstream: Implications for web-based advertising efforts P Chatterjee, DL Hoffman, TP Novak Marketing Science 22 (4), 520-541, 2003	734	2003
Measuring the flow experience among web users TP Novak, DL Hoffman Interval Research Corporation 31 (1), 1-35, 1997	583	1997
Information privacy in the marketspace: Implications for the commercial uses of anonymity on the Web DL Hoffman, TP Novak, MA Peralta The Information Society 15 (2), 129-139, 1999	582	1999
The evolution of the digital divide: How gaps in Internet access may impact electronic commerce DL Hoffman, TP Novak, A Schlosser Journal of computer-mediated communication 5 (3), JCMC534, 2000	474	2000
Internet and Web use in the US DL Hoffman, WD Kalsbeek, TP Novak Communications of the ACM 39 (12), 36-46, 1996	469	1996
Has the Internet become indispensable? DL Hoffman, TP Novak, A Venkatesh Communications of the ACM 47 (7), 37-42, 2004	452	2004
The evolution of the digital divide: Examining the relationship of race to Internet access and usage over time DL Hoffman, TP Novak, AE Schlosser	360	2001
New metrics for new media: Toward the development of web measurement standards. TP Novak, DL Hoffman World Wide Web J. 2 (1), 213-246, 1997	358	1997

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