| Digital technologies: tensions in privacy and data S Quach, P Thaichon, K Martin, S Weaven, R Palmatier Journal of the Academy of Marketing Science, 2022 | 456 | 2022 |
| Would you like to shop via mobile app technology? The technology acceptance model, social factors and purchase intention A Vahdat, A Alizadeh, S Quach, N Hamelin, P Thaichon Australasian Marketing Journal 29 (2), 187-197, 2021 | 402 | 2021 |
| A meta‐analysis of customer engagement behaviour M Barari, M Ross, S Thaichon, J Surachartkumtonkun International Journal of Consumer Studies 45 (4), 457-477, 2021 | 303 | 2021 |
| From connoisseur luxury to mass luxury: Value co-creation and co-destruction in the online environment S Quach, P Thaichon Journal of Business Research 81, 163-172, 2017 | 261 | 2017 |
| Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention Y Bu, J Parkinson, P Thaichon Journal of Retailing and Consumer Services 66, 102904, 2022 | 256 | 2022 |
| Antecedents and consequences of panic buying: The case of COVID‐19 C Prentice, S Quach, P Thaichon International Journal of Consumer Studies, 2021 | 253 | 2021 |
| Digital content marketing as a catalyst for e-WOM in food tourism Y Bu, J Parkinson, P Thaichon Australasian Marketing Journal 29 (2), 142-154, 2021 | 239 | 2021 |
| Surviving an economic downturn: Dynamic capabilities of SMEs S Weaven, S Quach, P Thaichon, L Frazer, K Billot, D Grace Journal of Business Research 128, 109-123, 2021 | 222 | 2021 |
| Emotion and advertising effectiveness: A novel facial expression analysis approach N Hamelin, O El Moujahid, P Thaichon Journal of Retailing and Consumer Services 36, 103-111, 2017 | 220 | 2017 |
| The development of service quality dimensions for internet service providers: Retaining customers of different usage patterns P Thaichon, A Lobo, C Prentice, TN Quach Journal of Retailing and Consumer Services 21 (6), 1047-1058, 2014 | 199 | 2014 |
| Internet service providers' service quality and its effect on customer loyalty of different usage patterns TN Quach, P Thaichon, C Jebarajakirthy Journal of Retailing and Consumer services 29, 104-113, 2016 | 175 | 2016 |
| Hybrid sales structures in the age of e-commerce P Thaichon, J Surachartkumtonkun, S Quach, S Weaven, RW Palmatier Journal of Personal Selling & Sales Management 38 (3), 277-302, 2018 | 174 | 2018 |
| The relationship between service quality, satisfaction, trust, value, commitment and loyalty of Internet service providers' customers P Thaichon, TN Quach Journal of Global Scholars of Marketing Science 25 (4), 295-313, 2015 | 172 | 2015 |
| The influence of relationship marketing orientation on brand equity in banks D Yoganathan, C Jebarajakirthy, P Thaichon Journal of Retailing and Consumer Services 26, 14-22, 2015 | 172 | 2015 |
| Consumer socialization process: The role of age in children's online shopping behavior P Thaichon Journal of Retailing and Consumer Services 34 (January 2017), 38–47, 2017 | 147 | 2017 |
| An empirical model of home internet services quality in Thailand P Thaichon, A Lobo, A Mitsis Asia Pacific Journal of Marketing and Logistics 26 (2), 190-210, 2014 | 131 | 2014 |
| The effect of AI quality on customer experience and brand relationship T Nguyen, S Quach, P Thaichon Journal of Consumer Behaviour, 2021 | 123 | 2021 |
| ‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’ A Jayawardena, N., Thaichon, P., Quach, S., Razzaq, A., Behl Journal of Business Research, 2023 | 119 | 2023 |
| Understanding online shopping behaviours and purchase intentions amongst millennials M Dharmesti, TRS Dharmesti, S Kuhne, P Thaichon Young Consumers 22 (1), 152-167, 2021 | 118 | 2021 |
| Moving from multi-channel to Omni-channel retailing: Special issue introduction P Thaichon, I Phau, S Weaven Journal of Retailing and Consumer Services, 2020 | 114 | 2020 |
Sara Quach 🐬Griffith UniversityAdresse e-mail validée de griffith.edu.au