Marketing channels LW Stern, AI Ansary, AT Coughlan Prentice-Hall, 1996 | 3647 | 1996 |
Marketing channels AT Coughlan Pearson Education India, 2007 | 1608 | 2007 |
Power measurement in the distribution channel AI El-Ansary, LW Stern Journal of Marketing research 9 (1), 47-52, 1972 | 1446 | 1972 |
Canais de marketing e distribuição AT Coughlan, E Anderson, LW Stern, AI El-Ansary Porto Alegre: Bookman, 2002 | 466 | 2002 |
Canales de comercialización LW Stern Pearson educación, 1998 | 432 | 1998 |
General-model for understanding channel member behavior RA Robicheaux, AI ELANSARY Journal of Retailing 52 (4), 13-&, 1977 | 368 | 1977 |
Marketing channel strategy: An omni-channel approach RW Palmatier, E Sivadas, LW Stern, AI El-Ansary Routledge, 2019 | 229 | 2019 |
Marketing strategy: taxonomy and frameworks AI El‐Ansary European business review 18 (4), 266-293, 2006 | 217 | 2006 |
Management in marketing channels LW Stern, AI Ansary, JR Brown (No Title), 1989 | 204 | 1989 |
Determinants of power-dependence in distribution channel AI ELANSARY Journal of retailing 51 (2), 59-&, 1975 | 137 | 1975 |
A theory of channel control: revisited: a new tool for marketing managers to use in directing and controlling the activities of suppliers and dealers AI El-Ansary, RA Robicheaux Journal of Marketing 38 (1), 2-7, 1974 | 129 | 1974 |
Kanały marketingowe LW Stern, AI Ansary, AT Coughlan Wydawnictwo naukowe PWN, 2002 | 96 | 2002 |
Social marketing: The family planning experience AI El-Ansary, OE Kramer Jr Journal of Marketing 37 (3), 1-7, 1973 | 83 | 1973 |
Towards a definition of social and societal marketing AI El-Ansary Journal of the Academy of Marketing Science 2, 316-321, 1974 | 78 | 1974 |
The impact of a distributor's trust in a supplier and use of control mechanisms on relational value creation in marketing channels Y Liu, L Tao, Y Li, AI El‐Ansary Journal of Business & Industrial Marketing 23 (1), 12-22, 2007 | 71 | 2007 |
Canais de marketing AT Coughlan, E Anderson, LW Stern, AI El-Ansary São Paulo: Person, 2012 | 68 | 2012 |
Effects of social bonding in business-to-business relationships T Schakett, A Flaschner, T Gao, A El-Ansary Journal of Relationship Marketing 10 (4), 264-280, 2011 | 68 | 2011 |
Marketing’s identity crisis: insights from the history of marketing thought A El-Ansary, EH Shaw, W Lazer Ams Review 8, 5-17, 2018 | 58 | 2018 |
The general theory of marketing: Revisited AI El-Ansary Conceptual and Theoretical Developments in Marketing, 399-407, 1979 | 56 | 1979 |
Relationship marketing management: a school in the history of marketing thought AI El-Ansary Journal of Relationship Marketing 4 (1-2), 43-56, 2005 | 51 | 2005 |