| Manajemen strategik dalam pengembangan daya saing organisasi M Hubeis, M Najib Gramedia. Jakarta, 2014 | 440 | 2014 |
| Innovation, cooperation and business performance: Some evidence from Indonesian small food processing cluster M Najib, A Kiminami Journal of Agribusiness in Developing and Emerging Economies 1 (1), 75-96, 2011 | 278 | 2011 |
| Investigating the adoption of digital payment system through an extended technology acceptance model: An insight from the Indonesian small and medium enterprises M Najib, F Fahma International Journal on Advanced Science, Engineering and Information …, 2020 | 199 | 2020 |
| Pemasaran Strategik: Perspektif perilaku konsumen dan Marketing plan U Sumarwan PT Penerbit IPB Press, 2019 | 195 | 2019 |
| The impact of social media influencer and brand images to purchase intention A Nurhandayani, R Syarief, M Najib Jurnal Aplikasi Manajemen 17 (4), 650-661, 2019 | 181 | 2019 |
| Contrasting the drivers of customer loyalty; financing and depositor customer, single and dual customer, in Indonesian Islamic bank T Kartika, A Firdaus, M Najib Journal of Islamic Marketing 11 (4), 933-959, 2020 | 154 | 2020 |
| Fintech in the small food business and its relation with open innovation M Najib, WJ Ermawati, F Fahma, E Endri, D Suhartanto Journal of Open Innovation: Technology, Market, and Complexity 7 (1), 88, 2021 | 136 | 2021 |
| Manajemen keuangan M Najib Bandung: Pustaka Setia, 2015 | 127* | 2015 |
| Factors affecting consumer interest in electronic money usage with Theory of Planned Behavior (TPB) A Nugroho, M Najib, M Simanjuntak Journal of Consumer Sciences 3 (1), 15-27, 2018 | 109 | 2018 |
| Loyalty formation toward Halal food: integrating the quality–loyalty model and the religiosity–loyalty model D Suhartanto, M Muflih, MF Najib, I Faturohman British Food Journal 122 (1), 48-59, 2020 | 94 | 2020 |
| Attraction loyalty, destination loyalty, and motivation: agritourist perspective G Leo, A Brien, Y Astor, M Najib, S Novianti, W Rafdinal, D Suhartanto Current Issues in Tourism 24 (9), 1244-1256, 2021 | 90 | 2021 |
| Digital marketing adoption and the influences towards business successes of MSMEs creative sector in Indonesia and Malaysia AN Afifah, M Najib Jurnal Aplikasi Manajemen 16 (3), 377-386, 2022 | 85 | 2022 |
| The effect of brand awareness and image on consumer perceived quality and purchase intension–A study case of carbonated drink brand at Bogor City NI Aberdeen, M Syamsun, M Najib International Journal of Scientific and Research Publications 6 (8), 441-446, 2016 | 85 | 2016 |
| Business survival of small and medium-sized restaurants through a crisis: The role of government support and innovation M Najib, AA Abdul Rahman, F Fahma Sustainability 13 (19), 10535, 2021 | 73 | 2021 |
| The effect of brand equity, marketing mix, and lifestyle to purchase decision at Maxx Coffee, Bogor K Rahmah, U Sumarwan, M Najib Journal of Consumer Sciences 3 (2), 01-15, 2018 | 68 | 2018 |
| Analisis kesediaan membayar (willingness to pay) sayuran organik dan faktor-faktor yang mempengaruhinya LH Priambodo, M Najib Jurnal Manajemen dan Organisasi 5 (1), 1-14, 2014 | 64 | 2014 |
| Environmental care attitudes and intention to purchase green products: Impact of environmental knowledge, word of mouth, and green marketing M Simanjuntak, NL Nafila, LN Yuliati, IR Johan, M Najib, MF Sabri Sustainability 15 (6), 5445, 2023 | 62 | 2023 |
| A comparative study of predictive approaches for load forecasting in smart buildings S Hadri, Y Naitmalek, M Najib, M Bakhouya, Y Fakhri, M Elaroussi Procedia Computer Science 160, 173-180, 2019 | 58 | 2019 |
| Pengaruh atmosfer kedai kopi terhadap emosi dan keputusan pembelian ulang V Pramatatya, M Najib, DR Nurrochmat Jurnal Manajemen & Agribisnis 12 (2), 126-126, 2015 | 57 | 2015 |
| Individual and socio-cultural factors as driving forces of the purchase intention for organic food by middle class consumers in Indonesia M Najib, U Sumarwan, S Septiani, H Waibel, D Suhartanto, F Fahma Journal of International Food & Agribusiness Marketing 34 (3), 320-341, 2022 | 56 | 2022 |
