دنبال کردن
Minu Kumar
Minu Kumar
Founder-Director Responsible Innovation and Entreprneurship Research Initiative, Lam Family College
ایمیل تأیید شده در sfsu.edu - صفحهٔ اصلی
عنوان
نقل شده توسط
نقل شده توسط
سال
Exploring the Appeal of Product Design: A Grounded, Value‐Based Model of Key Design Elements and Relationships*‏
CH Noble, M Kumar‏
Journal of Product Innovation Management 27 (5), 640-657, 2010‏
3102010
Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder?‏
M Kumar, N Garg‏
Journal of Consumer Psychology 20 (4), 485-494, 2010‏
2632010
“Yes, but this Other One Looks Better/Works Better”: How do Consumers Respond to Trade-offs Between Sustainability and Other Valued Attributes?‏
MG Luchs, M Kumar‏
Journal of Business Ethics 140 (3), 567-584, 2017‏
2192017
Beyond form and function: Why do consumers value product design?‏
M Kumar, C Noble‏
Journal of Business Research 69 (2), 613-620, 2016‏
1852016
Using product design strategically to create deeper consumer connections‏
CH Noble, M Kumar‏
Business Horizons 51 (5), 441-450, 2008‏
1712008
Enhancing Consumers' Affection for a Brand Using Product Design‏
M Kumar, JD Townsend, DW Vorhies‏
Journal of Product Innovation Management 5 (32), 716-730, 2015‏
1272015
Designing for the genders: The role of visual harmony‏
K Nickel, UR Orth, M Kumar‏
International Journal of Research in Marketing 37 (4), 697-713, 2020‏
342020
Using product development information to spur the adoption of continuous improvement products‏
NN Ho-Dac, M Kumar, RJ Slotegraaf‏
Journal of the Academy of Marketing Science 48, 1156-1173, 2020‏
162020
Aesthetic principles of product form and cognitive appraisals: Predicting emotional responses to beauty‏
M Kumar‏
The Psychology of Design: Creating Consumer Appeal, 234-251, 2016‏
132016
Fueling innovation management research: Future directions and five forward‐looking paths‏
J Spanjol, CH Noble, M Baer, MLAM Bogers, J Bohlmann, RB Bouncken, ...‏
Journal of Product Innovation Management 41 (5), 893-948, 2024‏
82024
The process of creating value and communicating it to the consumer: a product design perspective‏
M Kumar, CH Noble‏
Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference …, 2014‏
22014
Consumer Value of Product Design and Its Measure‏
M Kumar, CH Noble‏
American Marketing Association Summer Educators’ Conference. Boston …, 2010‏
22010
Consumer response to visual harmony: When is a gender difference not a gender difference?‏
K Nickel, UR Orth, M Kumar‏
Journal of Marketing Communications, 1-28, 2025‏
2025
Opening thoughts from the new Editors‏
LM De Luca, G Gemser, M Kumar, R Lee‏
Journal of Product Innovation Management 42 (1), 3-8, 2025‏
2025
Product Design and Level of Exposure‏
N Stokburger-Sauer, JS Kuhnle, H Hebborn, V Hofmann, M Kumar‏
OSF, 2024‏
2024
Responsible Design Thinking‏
M Kumar, N Goldberg, PG Micheli, J Singh‏
Academy of Management Proceedings 2023 (1), 18180, 2023‏
2023
A Comparison of the Histories of the Development of Incremental and Radical Innovations: A View from Pharma-Biotech: An Abstract‏
M Kumar‏
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019‏
2019
Gender Differences in Response to Visual Harmony: Why and When?‏
K Haberstroh, U Orth, M Kumar‏
European Advances in Consumer Research, 53-55, 2018‏
2018
FOLLOW THE VALUE! TRACKING THE VALUE OF DESIGN THROUGH THE NPD PROCESS‏
M Kumar, CH Noble‏
Enhancing Knowledge Development in Marketing, 560, 2010‏
2010
Understanding the Nature of Industrial Design: New Directions for Research in Marketing‏
CH Noble, M Kumar‏
سیستم در حال حاضر قادر به انجام عملکرد نیست. بعداً دوباره امتحان کنید.
مقاله‌ها 1–20