| How does Brazil measure up? Comparing rankings through the lenses of nation brand indexes F Mariutti, R Tench Place Branding and Public Diplomacy 12, 17-31, 2016 | 54* | 2016 |
| The image of Brazil as a tourism destination: an exploratory study of the American market FG Mariutti, JME Giraldi, E Crescitelli International Journal of Business Administration 4 (1), 13, 2013 | 54 | 2013 |
| The placement of country reputation towards place management FG Mariutti Journal of Place Management and Development 10 (3), 240-253, 2017 | 38 | 2017 |
| Country brand equity: The role of image and reputation FG Mariutti, JME Giraldi BAR-Brazilian Administration Review 17 (3), e180128, 2020 | 37 | 2020 |
| Análise da imagem do Brasil por meio do Anholt Nation Branding Index FG Mariutti, JME Giraldi Turismo: Visão e Ação 14 (1), 067-081, 2012 | 36 | 2012 |
| Branding cities, regions and countries: the roadmap of place brand equity FG Mariutti, JME Giraldi RAUSP Management Journal 56 (2), 202-216, 2021 | 33 | 2021 |
| Country brand personality of Brazil: a hindsight of Aaker’s theory F Gondim Mariutti, J de Moura Engracia Giraldi Place Branding and Public Diplomacy 16, 251-264, 2020 | 31 | 2020 |
| How does a brand reputation-driven construct impact on country brand equity? A Cross-National study of Brazil and China FG Mariutti, J de Moura Engracia Giraldi Journal of International Consumer Marketing 31 (5), 408-428, 2019 | 26 | 2019 |
| Country brand identity: an exploratory study about the Brazil brand with American travel agencies FG Mariutti, JME Giraldi Tourism planning & development 11 (1), 13-26, 2014 | 21 | 2014 |
| Culture as a dimension of country brand: highs and lows of Brazil’s brand image FG Mariutti, M Medeiros Tourism & Management Studies 14 (1), 117-127, 2018 | 19 | 2018 |
| Brazil's image abroad: How can the public and private sector partnership improve marketing strategies? FG Mariutti, JME Giraldi, AL Costa Tourism Planning & Development 10 (1), 110-119, 2013 | 19 | 2013 |
| Are we talking the same language? Challenging complexity in country brand models F Mariutti, R Tench Athens Journal of Business and Economics 1 (1), 2015 | 18 | 2015 |
| Reflections on the challenging mission of the country brand construct in the international business setting F Gondim Mariutti Review of International Business 10 (3), 58-70, 2015 | 16 | 2015 |
| Different lenses: Women's feminist and postfeminist perspectives in Public Relations L Yeomans, F Gondim Mariutti Revista Internacional de Relaciones Públicas 6 (12), 85-106, 2016 | 15 | 2016 |
| ‘If I huff and I puff’. Foundations for building Brazil’s image: Evidence from an international systematic review FG Mariutti, R Tench, JME Girald, MG Montanari Revista Eletrônica de Negócios Internacionais (Internext) 12 (2), 58-73, 2017 | 12 | 2017 |
| The future pathways of place branding–Brazilian landscape F Mariutti, M Florek ReMark-Revista Brasileira de Marketing 21 (1), 1-8, 2022 | 11 | 2022 |
| Fundamentos teóricos sobre marketing de lugar, gestão de marca de lugar e valor de marca de lugar FG Mariutti Comunicação & Mercado 6 (14), 163-184, 2019 | 10 | 2019 |
| A Pesquisa em Marketing Turístico: uma análise da produção acadêmica apresentada no Seminário da ANPTUR de 2006 a 2010 M de Lima Medeiros, FG Mariutti, DFC Machado Anais Brasileiros de Estudos Turísticos, 37-45, 2012 | 9 | 2012 |
| Country Brand Identity: Communication of the" Brazil Brand" in the United States of America FG Mariutti, JME Giraldi LAP Lambert Academic Publishing, 2013 | 7 | 2013 |
| The communication strategies for the Brazil brand in the United States of America FG Mariutti, JME Giraldi GCG: revista de globalización, competitividad y gobernabilidad 7 (1), 3, 2013 | 7 | 2013 |
Janaina de Moura Engracia GiraldiProfessora Titular da FEA-RP, Universidade de São Pauloایمیل تأیید شده در usp.br