| How Online Word-of-Mouth impacts receivers SG Moore, KC Lafreniere Consumer Psychology Review 3 (1), 2020 | 133 | 2020 |
| Extending stakeholder theory to promote resource management initiatives to key stakeholders: A case study of water transfers in Alberta, Canada KC Lafreniere, S Deshpande, H Bjornlund, MG Hunter Journal of Environmental management 129, 81-91, 2013 | 61 | 2013 |
| The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth KC Lafreniere, SG Moore, RJ Fisher Journal of Marketing Research, 00222437221078606, 2022 | 59 | 2022 |
| Segmenting and targeting irrigators’ preferences regarding proposed water transfers KC Lafreniere, S Deshpande, H Bjornlund Society & Natural Resources 28 (4), 423-438, 2015 | 5 | 2015 |
| Against the grain: segmenting and profiling irrigators opposed to water transfers in Alberta, Canada KC Lafreniere, H Bjornlund, S Deshpande WIT Press, 2012 | 5 | 2012 |
| Comparing and prioritizing the factors affecting purchase decisions in innovation adoption in a post-secondary educational setting KC Lafreniere, MG Hunter, S Deshpande Journal of Information, Information Technology, and Organizations 6, 2011-2012, 2011 | 5 | 2011 |
| The power of pottymouth in word-of-mouth KC Lafreniere, SG Moore, RJ Fisher Advances in consumer research 46, 264-265, 2018 | 4 | 2018 |
| Using Social Marketing to Increase Bicycle Ridership to Major Events in Vancouver, Canada: Better Environmentally Sound Transportation’s Bicycle Valet KC Lafreniere, DZ Basil Social Marketing in Action: Cases from Around the World, 299-310, 2019 | 3 | 2019 |
| Enhancing existing communication channels for large-scale health interventions: making every contact count in the United Kingdom KC Lafreniere, A McArthur Social Marketing in Action: Cases from Around the World, 247-256, 2019 | 1 | 2019 |
| Vancouver Aquarium and World Wildlife Foundation’s Great Canadian Shoreline Cleanup: Increasing Volunteerism by Targeting Social Networks KC Lafreniere, MD Basil Social Marketing in Action: Cases from Around the World, 327-338, 2019 | 1 | 2019 |
| The Coulee Clean-Up: A Social Marketing Program for Litter Pickup in Lethbridge, Canada KC Lafreniere, DZ Basil Social Marketing in Action: Cases from Around the World, 359-377, 2019 | 1 | 2019 |
| Decision Framing and the Role of Commitment in Social Choice: Implications for Social Marketing and Communications K Lafreniere, S Deshpande Cambridge Scholars Publishing, 2013 | 1 | 2013 |
| The decision making process for social issue behaviors: a stakeholder perspective KC Lafreniere Management, 2010 | 1 | 2010 |
| # WhyIDidntReport my sexual violence and its effect on social support N Luu, T Drollinger, KC Lafreniere Culture, Health & Sexuality, 1-15, 2024 | | 2024 |
| Effects of Moral Claims on Charitable Support for the Stigmatized RJ Fisher, KC Lafreniere, E Haruvy Journal of Nonprofit & Public Sector Marketing, 1-27, 2024 | | 2024 |
| Thanks, But No Thanks: How Firms Should Respond to Positive Word of Mouth KC Lafreniere | | 2023 |
| How Language Shapes Persuasion Y Huang, J Berger, W Yin, T Song, A Sela, A Hamby, B McFerran, D Dahl, ... Advances in Consumer Research 51, 2023 | | 2023 |
| Word-of-Mouth and Consumer Psychology KC Lafreniere, SG Moore The Cambridge Handbook of Consumer Psychology 2, 472-499, 2023 | | 2023 |
| Should Reviewers and Website Moderators Censor Swearwords in Reviews? An Abstract KC Lafreniere, SG Moore Academy of Marketing Science Annual Conference, 369-370, 2023 | | 2023 |
| Operation Red Nose: Providing a Safe Holiday Ride and Raising Money for Charity Through Social Marketing: University of Lethbridge Pronghorns’ Operation Red Nose Campaign KC Lafreniere, K Howie Social Marketing in Action: Cases from Around the World, 163-174, 2019 | | 2019 |
Sarah MooreProfessor of Marketing, Thornton A. Graham Chair, University of Albertaایمیل تأیید شده در ualberta.ca
