| How to create brand engagement on Facebook A Malhotra, CK Malhotra, A See MIT Sloan Management Review, 2012 | 357 | 2012 |
| Evaluating customer information breaches as service failures: An event study approach A Malhotra, C Kubowicz Malhotra Journal of Service Research 14 (1), 44-59, 2011 | 204 | 2011 |
| Exploring switching behavior of US mobile service customers A Malhotra, C Kubowicz Malhotra Journal of Services Marketing 27 (1), 13-24, 2013 | 200 | 2013 |
| How to get your messages retweeted A Malhotra, CK Malhotra, A See MIT Sloan Management Review, 2011 | 152 | 2011 |
| How CEOs can leverage twitter CK Malhotra, A Malhotra MIT Sloan Management Review 57 (2), 73, 2016 | 94 | 2016 |
| A relevancy-based services view for driving adoption of wireless web services in the US A Malhotra, CK Malhotra Communications of the ACM 52 (7), 130-134, 2009 | 32 | 2009 |
| Get More Ideas From the Crowd C Kubowicz Malhotra, A Malhotra, B Bayus MIT Sloan Management Review, 5-7, 2021 | 6* | 2021 |
| Searching for ideas from creative crowds: The role of examples in problem statements A Malhotra, CK Malhotra Journal of Business Research 164, 113963, 2023 | 4 | 2023 |
| Problem constraints in ideation contests: How different types of constraints matter A Malhotra, C Kubowicz Malhotra Creativity and Innovation Management, 2024 | | 2024 |
| The impact of desirability and feasibility considerations for self and others CC Kubowicz Malhotra | | 2006 |