| Electronic word of mouth and consumer generated content: From concept to application S Rodgers, Y Wang Handbook of research on digital media and advertising: User generated …, 2011 | 111 | 2011 |
| The web motivation inventory: replication, extension and application to internet advertising S Rodgers, Y Wang, R Rettie, F Alpert International Journal of Advertising 26 (4), 447-476, 2007 | 104 | 2007 |
| Individualism/collectivism, charitable giving, and cause‐related marketing: A comparison of Chinese and Americans Y Wang International Journal of Nonprofit and Voluntary Sector Marketing 19 (1), 40-51, 2014 | 63 | 2014 |
| Understanding “native advertising” from the perspective of communication strategies Y Wang, Y Li Journal of Promotion Management 23 (6), 913-929, 2017 | 60 | 2017 |
| In situ synthesis of In2O3 nanowires with different diameters from indium film YX Liang, SQ Li, L Nie, YG Wang, TH Wang Applied physics letters 88 (19), 2006 | 37 | 2006 |
| Connecting or disconnecting: luxury branding on social media and affluent Chinese female consumers’ interpretations H Chen, Y Wang Journal of Brand Management 24, 562-574, 2017 | 36 | 2017 |
| Is the size or the valence of proactive engagement associated with purchase intention? A case study of branded blogs of Starbucks Y Wang, F Qiao, W Peng International Journal of Strategic Communication 9 (3), 197-216, 2015 | 28 | 2015 |
| Proactive engagement of opinion leaders and organization advocates on social networking sites Y Wang, Y Li International Journal of Strategic Communication 10 (2), 115-132, 2016 | 26 | 2016 |
| Optimization of low-pressure die casting process parameters for reduction of shrinkage porosity in ZL205A alloy casting using Taguchi method W Ye, W Shiping, N Lianjie, X Xiang, Z Jianbing, X Wenfeng Proceedings of the Institution of Mechanical Engineers, Part B: Journal of …, 2014 | 24 | 2014 |
| Reporting on health to ethnic populations: A content analysis of local health news in ethnic versus mainstream newspapers Y Wang, S Rodgers Howard Journal of Communications 24 (3), 257-274, 2013 | 22 | 2013 |
| Mapping QTLs for seedling-associated traits in cucumber H MIAO, XF GU, SP ZHANG, ZH ZHANG, SW HUANG, Y WANG, ... Acta Horticulturae Sinica 39 (5), 879, 2012 | 20 | 2012 |
| Supporting self-efficacy through interactive discussion in online communities of weight loss Y Wang, E Willis Journal of Health Psychology 23 (10), 1309-1320, 2018 | 19 | 2018 |
| Examining theory-based behavior-change constructs, social interaction, and sociability features of the Weight Watchers’ online community Y Wang, E Willis Health Education & Behavior 43 (6), 656-664, 2016 | 19 | 2016 |
| Blogging the brand: Meaning transfer and the case of Weight Watchers’ online community E Willis, Y Wang Journal of Brand Management 23, 457-471, 2016 | 17 | 2016 |
| Pattern of CsICE1 expression under cold or drought treatment and functional verification through analysis of transgenic Arabidopsis ZT Ding, C Li, H Shi, H Wang, Y Wang Genet Mol Res 14 (3), 11259-11270, 2015 | 16 | 2015 |
| Genetic diversity of cucumber (Cucumis sativus L.) germplasm by SSR S MU, X GU, S ZHANG, X WANG, W Ye Acta Horticulturae Sinica 35 (9), 1323, 2008 | 13 | 2008 |
| Molecular mapping and candidate gene analysis for heavy netting gene (H) of mature fruit of cucumber (Cucumis sativus L.) W Min, GU Xing-fang, M Han, LIU Shu-lin, W Ye, TC Wehner Scientia Agricultura Sinica 47 (8), 1550-1557, 2014 | 12 | 2014 |
| Consumer insights from peer-to-peer communication in an online health community of weight management Y Wang, E Willis, S Rodgers Journal of Consumer Health on the Internet 18 (2), 143-156, 2014 | 11 | 2014 |
| Inheritance analysis and QTL mapping of cucumber seed size M WANG, H MIAO, SP ZHANG, SL LIU, SY DONG, Y WANG, XF GU Acta Horticulturae Sinica 41 (1), 63, 2014 | 11 | 2014 |
| Preperitoneal femoral hernioplasty: an “umbrella” technique JS Kang, F Qiao, L Nie, Y Wang, SW He, B Wu Hernia 19, 805-808, 2015 | 9 | 2015 |
