Will Social Distancing in Service Encounters Affect Consumers’ Value Perception During the COVID-19 Pandemic? The Role of Servicescape, Self-Efficacy, and Technological … Y Feng, J Meng Journal of Interactive Marketing 58 (2-3), 167-184, 2023 | 11 | 2023 |
From Virtual Trainers to Companions? Examining How Digital Agency Types, Anthropomorphism, and Support Shape Para‐Social Relationships in Online Fitness Y Feng, J Meng, JH Cheah Psychology & Marketing 42 (3), 842-865, 2024 | | 2024 |
Unlocking the power of digital agency: conceptualisation, causality and synergy Y Feng Loughborough University, 2024 | | 2024 |
Exploring the Dimensions of Technological Anthropomorphism: Insights into Human-Agent Interaction and Consumer Behaviour Y Feng, J Meng 2024 Association for Consumer Research (ACR) Conference, 2024 | | 2024 |
Choosing the Perfect Coach: Real Person, Avatar, Humanoid Robot or Robot Dog? Empirical Studies of Para-social Relationship Formation in Exercise Experience Y Feng, J Meng 2023 American Marketing Association (AMA) Summer Academic Conference, 2023 | | 2023 |
How Does Distance Matter to Third-place Experience? Role of Seat Arrangements and Social Distancing Signages J Meng, Y Feng, M Ji, B King 2023 Global Marketing Conference, 881-882, 2023 | | 2023 |
Impact of Digital Agent’s Types and Humanoid Features on Para-social Relationship: Evidence of Online Gym Exercises Y Feng, J Meng 2023 European Marketing Academy (EMAC) Annual Conference, 2023 | | 2023 |