| “Cosplay”: Imaginative self and performing identity O Rahman, WS Liu, BH Cheung Fashion Theory 16 (3), 317-341, 2012 | 237 | 2012 |
| The effects of mall personality and fashion orientation on shopping value and mall patronage intension O Rahman, KKK Wong, H Yu Journal of retailing and consumer services 28, 155-164, 2016 | 130 | 2016 |
| Understanding consumers’ perceptions and buying behaviours: Implications for denim jeans design O Rahman Journal of Textile and Apparel, Technology and Management 7 (1), 1-16, 2011 | 105 | 2011 |
| The influence of visual and tactile inputs on denim jeans evaluation O Rahman International Journal of Design 6 (1), 11-25, 2012 | 101 | 2012 |
| Sustainable practices and transformable fashion design–Chinese professional and consumer perspectives O Rahman, M Gong International Journal of Fashion Design, Technology and Education 9 (3), 233-247, 2016 | 96 | 2016 |
| A study of consumer choice between sustainable and non-sustainable apparel cues in Poland O Rahman, M Koszewska Journal of Fashion Marketing and Management: An International Journal 24 (2 …, 2020 | 90 | 2020 |
| Evaluative criteria of denim jeans: A cross-national study of functional and aesthetic aspects O Rahman, Y Jiang, W Liu The Design Journal 13 (3), 291-311, 2010 | 84 | 2010 |
| Young Chinese consumers’ choice between product-related and sustainable cues—The Effects of Gender Differences and Consumer Innovativeness O Rahman, BCM Fung, Z Chen Sustainability 12 (9), 3818, 2020 | 66 | 2020 |
| A cross-national study of apparel consumer preferences and the role of product-evaluative cues O Rahman, BCM Fung, Z Chen, X Gao Asia Pacific Journal of Marketing and Logistics 29 (4), 796-812, 2017 | 58 | 2017 |
| A study of the pyjamas purchasing behaviour of Chinese consumers in Hangzhou, China O Rahman, X Zhu, W Liu Journal of Fashion Marketing and Management 12 (2), 217-231, 2008 | 48 | 2008 |
| A study of Canadian female baby boomers: Physiological and psychological needs, clothing choice and shopping motives O Rahman, H Yu Journal of Fashion Marketing and Management 22 (4), 509-526, 2018 | 46 | 2018 |
| A study of apparel consumer behaviour in China and Taiwan O Rahman, BCM Fung, Z Chen, WL Chang, X Gao International Journal of Fashion Design, Technology and Education 11 (1), 22-33, 2018 | 44 | 2018 |
| “Lolita”: Imaginative self and elusive consumption O Rahman, WS Liu, E Lam, MT Chan Fashion Theory 15 (1), 7-27, 2011 | 44 | 2011 |
| Circular fashion–consumers’ attitudes in cross-national study: Poland and Canada M Koszewska, O Rahman, B Dyczewski Autex Research Journal 20 (3), 327-337, 2020 | 39 | 2020 |
| Exploring the Meanings of Hijab through Online Comments in Canada O Rahman, B Fung, A Yeo Journal of Intercultural communIcatIon research 45 (3), 214-232, 2016 | 38 | 2016 |
| Key antecedents to the shopping behaviours and preferences of aging consumers: A qualitative study O Rahman, H Yu Journal of Fashion Marketing and Management: An International Journal 23 (2 …, 2019 | 37 | 2019 |
| Fashion innovativeness in India: Shopping behaviour, clothing evaluation and fashion information sources O Rahman, D Kharb International Journal of Fashion Design, Technology and Education 11 (3 …, 2018 | 34 | 2018 |
| Denim jeans: A qualitative study of product cues, body type, and appropriateness of use O Rahman Fashion Practice 7 (1), 53-74, 2015 | 29 | 2015 |
| Evaluative criteria for sleepwear: a study of privately consumed product in the People's Republic of China O Rahman, J Yan, WS Liu International Journal of Fashion Design, Technology and Education 2 (2-3), 81-90, 2009 | 26 | 2009 |
| Factors influencing consumer choice: a study of apparel and sustainable cues from Canadian and Indian consumers’ perspectives O Rahman, BCM Fung, D Kharb International Journal of Fashion Design, Technology and Education 14 (2 …, 2021 | 24 | 2021 |
