| Healthy leadership and workplace health promotion as a pre-requisite for organizational health I Koinig, S Diehl International Journal of Environmental Research and Public Health 18 (17), 9260, 2021 | 45 | 2021 |
| Antagonistic framing of sustainability by energy suppliers: Dissecting corporate CSR messages in a cross-cultural comparison F Weder, I Koinig, D Voci Corporate Communications: An International Journal 24 (2), 368-390, 2019 | 43 | 2019 |
| Picturing Mental Health on Instagram: Insights from a Quantitative Study Using Different Content Formats I Koinig International Journal of Environmental Research and Public Health 19 (3), 2022 | 29 | 2022 |
| Positive or negative effects of technology enhancement for brand placements? Memory of brand placements in 2D, 3D, and 4D movies R Terlutter, S Diehl, I Koinig, MKJ Waiguny Media Psychology 19 (4), 505-533, 2016 | 28 | 2016 |
| Are pharmaceutical ads affording consumers a greater say in their health care? The evaluation and self-empowerment effects of different ad appeals in Brazil I Koinig, S Diehl, B Mueller International Journal of Advertising 36 (6), 945-974, 2017 | 26 | 2017 |
| On the Influence of Message/Audience Specifics and Message Appeal Type on Message Empowerment: The Austrian Case of COVID-19 Health Risk Messages I Koinig Health Communucation, 2021 | 25 | 2021 |
| Pharmaceutical advertising as a source of consumer self-empowerment I Koinig, I Koinig, FK und Verhalten Springer Gabler, 2016 | 22 | 2016 |
| “I’m (Not) Offended by Whom I See!” The Role of Culture and Model Ethnicity in Shaping Consumers’ Responses toward Offensive Nudity Advertising in Asia and Western Europe R Terlutter, S Diehl, I Koinig, K Chan, L Tsang Journal of Advertising, 2021 | 21 | 2021 |
| The Effect of Science-Related Populism on Vaccination Attitudes and Decisions S Kohler, I Koinig Journal of Behavioral Medicine, 2022 | 20 | 2022 |
| Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels: an international study I Koinig, S Diehl, B Mueller International Journal of Advertising, 2018 | 16 | 2018 |
| Media and Change Management: Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility M Karmasin, S Diehl, I Koinig Springer Nature, 2022 | 15* | 2022 |
| Medienökonomie und Medienmanagement als Integrationsdisziplinen–Vom Objektbereich zur Heuristik? M Karmasin, S Diehl, I Koinig Kommunikationswissenschaft als Integrationsdisziplin, 75-93, 2014 | 14 | 2014 |
| New competencies for the future: How changes and trends in media convergence demand new skills from the workforce S Diehl, M Karmasin, A Leopold, I Koinig Media and convergence management, 353-376, 2013 | 14 | 2013 |
| Media social responsibility an der Schnittstelle von Media accountability und corporate social responsibility: Ein theoretisches Konzept und eine empirische Untersuchung der … I Koinig, D Voci, F Weder, M Karmasin Der Mensch im digitalen Zeitalter: Zum Zusammenhang von Ökonomisierung …, 2019 | 13 | 2019 |
| Employee Representatives and a Good Working Life: Achieving Social and Communicative Sustainability for HRM I Koinig, F Weder Sustainability 13 (14), 2021 | 11 | 2021 |
| Risk communication in the age of COVID-19 I Koinig Risk management, 2021 | 10 | 2021 |
| Health and scientific frames in online communication of Tick-Borne Encephalitis: Antecedents of frame recognition S Kohler, I Koinig Media and Communication 8 (2), 413-424, 2020 | 8 | 2020 |
| Forty years of advertising research on health issues: past learnings and future perspectives I Koinig, S Diegelmann, S Bidmon International Journal of Advertising 42 (1), 109-118, 2023 | 6 | 2023 |
| Cross-media advertising in times of changing media environments and media consumption patterns S Diehl, I Koinig, R Scheiber Media and Change Management: Creating a Path for New Content Formats …, 2022 | 6 | 2022 |
| Gender‐Role Portrayals in Advertising: State of the Art and Cross‐Cultural Differences I Koinig, S Diehl, R Terlutter The International encyclopedia of gender, media, and communication, 1-7, 2020 | 6 | 2020 |
Sandra DiehlAlpen-Adria Universität Klagenfurtایمیل تأیید شده در aau.at