دنبال کردن
Kritsadarat Wattanasuwan, DPhil (Oxon)
Kritsadarat Wattanasuwan, DPhil (Oxon)
Thammasat Business School, Thammasat University, Bangkok Thailand
ایمیل تأیید شده در tbs.tu.ac.th
عنوان
نقل شده توسط
نقل شده توسط
سال
Brands as symbolic resources for the construction of identity
R Elliott, K Wattanasuwan
International journal of Advertising 17 (2), 131-144, 1998
15001998
The self and symbolic consumption
K Wattanasuwan
Journal of American Academy of Business 6 (1), 179-184, 2005
5682005
Consumption and the Symbolic Project of the Self
R Elliott, K Wattanasuwan
ACR European Advances, 1998
1511998
Brands as resources for the symbolic construction of identity
R Elliott, K Wattanasuwan
International journal of Advertising 17 (2), 131-144, 1998
841998
The Buddhist Self and Symbolic Consumption: The Consumption Experience of the Teenage Dhammakaya Buddhists in Thailand.
K Wattanasuwan, R Elliott
Advances in consumer research 26 (1), 1999
701999
Das narrative Interview und die narrative Analyse
K Wattanasuwan, R Buber, M Meyer
Qualitative Marktforschung: Konzepte–Methoden–Analysen, 359-380, 2009
192009
Narrative: An alternative way to gain consumer insights
K Wattanasuwan
The Journal of American Academy of Business, Cambridge 18 (1), 130-136, 2012
122012
The young nouveau riche and luxury-brand consumption
K Wattanasuwan
Journal of Commerce and Accountancy 97, 61-86, 2003
112003
It isn't just for Image: The Lived Meaning of Luxury-brand Consumption among Wealthy Thai Teenagers.
K Wattanasuwan
Thammasat Review 4 (1), 22-58, 1999
71999
Living in double world: harmonizing homosexuali-ty and masculinity through symbolic consumption in private space
N Ruangwanit, K Wattanasuwan
Advances in Consumer Research 8, 137-143, 2009
62009
When White Elephants Came to the Capital: Negotiating the Self in the New Consumption Space.
K Wattanasuwan
Thammasat Review 8 (1), 76-116, 2003
52003
I am what i consume: from advertising literacy to symbolic consumption
K Wattanasuwan
คณะ พาณิช ย ศาสตร์ และ การ บัญชี มหาวิทยาลัย ธรรมศาสตร์, 1997
51997
The fantasized masculinity: The narrative to construct the masculine ideal in fantasy sphere
N Ruangwanit, K Wattanasuwan
European Advances in Consumer Research 9, 347-353, 2011
42011
I am what I consume
K Wattanasuwan
University of Oxford, 2000
42000
AI sentiment analysis for destination branding: A case study of Buriram, Thailand
I Khumtaveeporn, K Wattanasuwan
Thammasat Business Journal 46 (180), 50-74, 2023
32023
The Key Success Factors of Social Media Marketing
T Dentham, K Wattanasuwan
2013 Cambridge Business & Economics Conference, 2013
22013
Balancing the hybrid self in the competing landscapes of consumption
K Wattanasuwan
The Journal of American Academy of Business 11 (1), 9-17, 2007
22007
When would extroversion in me come out?: Personality paradox in different contexts
A Charinsarn, K Wattanasuwan
ACR North American Advances, 2011
12011
Consumption Resources and Self-Creation Process: A Key Resource and Multi-Component Resource Perspective
K Wattanasuwan, P ฺ Boonchoo, A Lertwannawit
Journal of Business Administration The Association of Private Higher …, 2022
2022
การ พัฒนา หลักสูตร และ แนวทาง การ สอน เพื่อ สร้าง นัก การ ตลาด สู่ ประเทศไทย 4.0
W Rungruangphon, K Wattanasuwan, S Teerakapibal
Journal of Multidisciplinary Academic Research and Development (JMARD) 1 (1 …, 2019
2019
سیستم در حال حاضر قادر به انجام عملکرد نیست. بعداً دوباره امتحان کنید.
مقاله‌ها 1–20