| Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research JF Hair Jr, M Sarstedt, L Hopkins, VG Kuppelwieser European business review 26 (2), 106-121, 2014 | 13637 | 2014 |
| Customer engagement in evolving technological environments: synopsis and guiding propositions LD Hollebeek, DE Sprott, TW Andreassen, C Costley, P Klaus, ... European Journal of Marketing 53 (9), 2018-2023, 2019 | 209 | 2019 |
| Measuring customer experience quality: The EXQ scale revisited VG Kuppelwieser, P Klaus Journal of Business Research 126, 624-633, 2021 | 189 | 2021 |
| Equilibrating resources and challenges during crises: a framework for service ecosystem well-being J Finsterwalder, VG Kuppelwieser Journal of Service Management 31 (6), 1107-1129, 2020 | 184 | 2020 |
| Transformative service research and service dominant logic: Quo Vaditis? VG Kuppelwieser, J Finsterwalder Journal of Retailing and Consumer Services 28, 91-98, 2016 | 171 | 2016 |
| The role of marketing in today's enterprises J Wirtz, S Tuzovic, V G. Kuppelwieser Journal of Service Management 25 (2), 171-194, 2014 | 100 | 2014 |
| The effects of film trailers on shaping consumer expectations in the entertainment industry—A qualitative analysis J Finsterwalder, VG Kuppelwieser, M De Villiers Journal of Retailing and Consumer Services 19 (6), 589-595, 2012 | 89 | 2012 |
| Digitalization’s impacts on productivity: a model-based approach and evaluation in Germany’s building construction industry J Berlak, S Hafner, VG Kuppelwieser Production Planning & Control 32 (4), 335-345, 2021 | 87 | 2021 |
| Consumer responses to planned obsolescence VG Kuppelwieser, P Klaus, A Manthiou, O Boujena Journal of Retailing and Consumer Services 47, 157-165, 2019 | 87 | 2019 |
| Understanding the antecedents, the outcomes and the mediating role of social capital: An employee perspective MR Parzefall, VG Kuppelwieser Human Relations 65 (4), 447-472, 2012 | 87 | 2012 |
| Intentionality and transformative services: Wellbeing co-creation and spill-over effects J Finsterwalder, VG Kuppelwieser Journal of Retailing and Consumer Services 52, 101922, 2020 | 86 | 2020 |
| The role of customer experience in the perceived value–word-of-mouth relationship VG Kuppelwieser, P Klaus, A Manthiou, LD Hollebeek Journal of Services Marketing 36 (3), 364-378, 2022 | 85 | 2022 |
| Co-creation by engaging beyond oneself: the influence of task contribution on perceived customer-to-customer social interaction during a group service encounter J Finsterwalder, VG Kuppelwieser Journal of Strategic Marketing 19 (7), 607-618, 2011 | 84 | 2011 |
| Applying the future time perspective scale to advertising research VG Kuppelwieser, M Sarstedt International Journal of Advertising 33 (1), 113-136, 2014 | 79 | 2014 |
| From ‘free’to fee: Acceptability of airline ancillary fees and the effects on customer behavior S Tuzovic, MC Simpson, VG Kuppelwieser, J Finsterwalder Journal of Retailing and Consumer Services 21 (2), 98-107, 2014 | 71 | 2014 |
| Customer trust recovery: An alternative explanation B Bozic, VG Kuppelwieser Journal of Retailing and Consumer Services 49, 208-218, 2019 | 60 | 2019 |
| Exploring the influence of customers' time horizon perspectives on the satisfaction–loyalty link VG Kuppelwieser, M Sarstedt Journal of Business Research 67 (12), 2620-2627, 2014 | 52 | 2014 |
| Stewardship Behavior and Creativity VG Kuppelwieser management revue. The International Review of Management Studies 22 (3), 2011 | 52 | 2011 |
| A Classification of Brand Pride Using Trust and Commitment VG Kuppelwieser, R Grefrath, A Dziuk | 47* | |
| Man vs machine: examining the three themes of service robotics in tourism and hospitality A Manthiou, P Klaus, VG Kuppelwieser, W Reeves Electronic Markets 31, 511-527, 2021 | 46 | 2021 |
Marko SarstedtLudwig-Maximilians-University Munichایمیل تأیید شده در lmu.de