دنبال کردن
Khim-Yong Goh
عنوان
نقل شده توسط
نقل شده توسط
سال
Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content‏
KY Goh, CS Heng, Z Lin‏
Information Systems Research 24 (1), 88-107, 2013‏
20312013
The effect of banner advertising on internet purchasing‏
P Manchanda, JP Dubé, KY Goh, PK Chintagunta‏
Journal of Marketing Research 43 (1), 98-108, 2006‏
7532006
Beyond the endogeneity bias: The effect of unmeasured brand characteristics on household-level brand choice models‏
P Chintagunta, JP Dubé, KY Goh‏
Management Science 51 (5), 832-849, 2005‏
1722005
Engaging Consumers with Advergames: An Experimental Evaluation of Interactivity, Fit and Expectancy‏
KY Goh, JW Ping‏
Journal of the Association for Information Systems 15 (7), 388-421, 2014‏
1042014
Mobile advertising: an empirical study of temporal and spatial differences in search behavior and advertising response‏
KY Goh, J Chu, J Wu‏
Journal of Interactive Marketing 30 (1), 34-45, 2015‏
922015
The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability‏
Z Lin, KY Goh, CS Heng‏
MIS Quarterly 41 (2), 397-426, 2017‏
882017
AN EMPIRICAL ANALYSIS OF INTELLECTUAL PROPERTY RIGHTS SHARING IN SOFTWARE DEVELOPMENT OUTSOURCING.‏
Y Chen, A Bharadwaj, KY Goh‏
MIS Quarterly 41 (1), 131-161, 2017‏
702017
Computer-supported negotiations: an experimental study of bargaining in electronic commerce‏
KY Goh, HH Teo, H Wu, KK Wei‏
Proceedings of the twenty first international conference on Information …, 2000‏
612000
How big data and analytics reshape the wearable device market–the context of e-health‏
J Wu, H Li, Z Lin, KY Goh‏
International Journal of Production Research 55 (17), 5168-5182, 2017‏
492017
Newspaper Reports and Consumer Choice: Evidence from the Do Not Call Registry‏
KY Goh, KL Hui, IPL Png‏
Management Science 57 (9), 1640-1654, 2011‏
442011
Privacy and Marketing Externalities: Evidence from Do Not Call‏
KY Goh, KL Hui, IPL Png‏
Management Science 61 (12), 2982-3000, 2015‏
432015
Are you what you Tweet? The impact of sentiment on digital news consumption and social media sharing‏
H Oh, KY Goh, TQ Phan‏
Information Systems Research 34 (1), 111-136, 2023‏
372023
Investigating success of open source software projects: A social network perspective‏
J Wu, KY Goh, Q Tang‏
ICIS 2007 Proceedings, 105, 2007‏
372007
Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content‏
KY Goh, CS Heng, Z Lin‏
Goh, KY, Heng, CS, and Lin, Z.,“Social Media Brand Community and Consumer …, 2012‏
302012
MEASURING THE BUSINESS VALUE OF ONLINE SOCIAL MEDIA CONTENT FOR MARKETERS‏
Z Lin, KY Goh‏
252011
When do sellers bifurcate from Electronic Multisided Platforms? The effects of customer demand, competitive intensity, and service differentiation‏
J Chen, JE Chen, KY Goh, YC Xu, BCY Tan‏
Information & Management 51 (8), 972-983, 2014‏
202014
Evaluating Longitudinal Success of Open Source Software Projects: A Social Network Perspective‏
J Wu, KY Goh‏
System Sciences, 2009. HICSS'09. 42nd Hawaii International Conference on, 1-10, 2009‏
202009
An investigation of online group-buying institution and buyer behavior‏
CH Tan, KY Goh, HH Teo‏
International Conference on Human-Computer Interaction, 124-131, 2007‏
182007
Investigating Value Co-Creation in Innovation of IT-enabled Services: An Empirical Study of Mobile Data Services‏
H Ye, A Kankanhalli, KY Goh, J Sun‏
172011
Effects of comparison shopping websites on market performance: Does market structure matter‏
CH Tan, KY Goh, HH Teo‏
Journal of Electronic Commerce Research 11 (3), 193-219, 2010‏
172010
سیستم در حال حاضر قادر به انجام عملکرد نیست. بعداً دوباره امتحان کنید.
مقاله‌ها 1–20