| Modeling social interactions: Identification, empirical methods and policy implications WR Hartmann, P Manchanda, H Nair, M Bothner, P Dodds, D Godes, ... Marketing letters 19, 287-304, 2008 | 334 | 2008 |
| Advertising effects in presidential elections BR Gordon, WR Hartmann Marketing Science 32 (1), 19-35, 2013 | 165 | 2013 |
| Demand estimation with social interactions and the implications for targeted marketing WR Hartmann Marketing science 29 (4), 585-601, 2010 | 164 | 2010 |
| Do frequency reward programs create switching costs? A dynamic structural analysis of demand in a reward program WR Hartmann, VB Viard Quantitative Marketing and Economics 6, 109-137, 2008 | 152 | 2008 |
| Internet versus television advertising: A brand-building comparison M Draganska, WR Hartmann, G Stanglein Journal of Marketing Research, 2014 | 115 | 2014 |
| Retail competition and the dynamics of demand for tied goods WR Hartmann, HS Nair Marketing Science 29 (2), 366-386, 2010 | 113 | 2010 |
| Intertemporal effects of consumption and their implications for demand elasticity estimates WR Hartmann Quantitative Marketing and Economics 4, 325-349, 2006 | 103 | 2006 |
| Super bowl ads WR Hartmann, D Klapper Marketing Science 37 (1), 78-96, 2018 | 85 | 2018 |
| Advertising competition in presidential elections BR Gordon, WR Hartmann Quantitative Marketing and Economics 14, 1-40, 2016 | 72* | 2016 |
| Information vs. Automation and implications for dynamic pricing BK Bollinger, WR Hartmann Management Science 66 (1), 290-314, 2020 | 64 | 2020 |
| Identifying causal marketing mix effects using a regression discontinuity design W Hartmann, HS Nair, S Narayanan Marketing Science 30 (6), 1079-1097, 2011 | 59 | 2011 |
| Empirical analysis of metering price discrimination: Evidence from concession sales at movie theaters R Gil, WR Hartmann Marketing Science 28 (6), 1046-1062, 2009 | 42 | 2009 |
| Recent advances in structural econometric modeling: Dynamics, product positioning and entry JP Dubé, K Sudhir, A Ching, GS Crawford, M Draganska, JT Fox, ... Marketing letters 16, 209-224, 2005 | 33 | 2005 |
| Airing your dirty laundry: Vertical integration, reputational capital, and social networks R Gil, WR Hartmann The Journal of Law, Economics, & Organization 27 (2), 219-244, 2011 | 32 | 2011 |
| Welfare effects of home automation technology with dynamic pricing B Bollinger, WR Hartmann Stanford University, Graduate School of Business Research Papers, 2015 | 29 | 2015 |
| Preference externality estimators: A comparison of border approaches and ivs X Li, WR Hartmann, T Amano Management Science, 2024 | 23* | 2024 |
| The role and determinants of concession sales in movie theaters: Evidence from the Spanish exhibition industry R Gil, WR Hartmann Review of industrial organization 30, 325-347, 2007 | 23 | 2007 |
| Quality vs. variety: Trading larger screens for more shows in the era of digital cinema A Rao, WR Hartmann Quantitative Marketing and Economics 13, 117-134, 2015 | 18 | 2015 |
| Quantity-based price discrimination using frequency reward programs WR Hartmann, VB Viard Summer Institute in Competitive Strategy, Conference presentation …, 2005 | 11 | 2005 |
| Nonparametric Identification of Causal Marketing-Mix Effects Using a Regression Discontinuity Design W Hartmann, HS Nair, S Narayanan working paper, Stanford University, 2010 | 5 | 2010 |
