| Explicit versus implicit country stereotypes as predictors of product preferences: Insights from the stereotype content model A Diamantopoulos, A Florack, G Halkias, J Palcu Journal of International Business Studies 48, 1023-1036, 2017 | 130 | 2017 |
| Regulatory focus in economic contexts A Florack, J Keller, J Palcu Journal of Economic Psychology 38, 127-137, 2013 | 96 | 2013 |
| Judgments at gaze value: Gaze cuing in banner advertisements, its effect on attention allocation and product judgments J Palcu, J Sudkamp, A Florack Frontiers in psychology 8, 881, 2017 | 44 | 2017 |
| How initial cross-group friendships prepare for intercultural communication: The importance of anxiety reduction and self-confidence in communication A Florack, A Rohmann, J Palcu, A Mazziotta International Journal of Intercultural Relations 43, 278-288, 2014 | 41 | 2014 |
| The moderating role of regulatory focus on the social modeling of food intake A Florack, J Palcu, M Friese Appetite 69, 114-122, 2013 | 36 | 2013 |
| Advertising models in the act of eating: How the depiction of different eating phases affects consumption desire and behavior J Palcu, S Haasova, A Florack Appetite 139, 59-66, 2019 | 19 | 2019 |
| Facial mask personalization encourages facial mask wearing in times of COVID-19 J Palcu, M Schreier, C Janiszewski Scientific reports 12 (1), 891, 2022 | 17 | 2022 |
| Eyes Wide Shut? Understanding and Managing Consumers’ Visual Processing of Country‐of‐Origin Cues G Halkias, A Florack, A Diamantopoulos, J Palcu British Journal of Management 33 (3), 1432-1446, 2022 | 12 | 2022 |
| The psychology of branding A Florack, J Palcu Routledge international handbook of consumer psychology, 560-582, 2016 | 12 | 2016 |
| How store employees influence consumer choice under retail crowding–a social overload perspective J Palcu, J Kleber, A Florack, J Palcu, J Kleber, C Yoon Adv. Consum. Res 43, 658-659, 2015 | 6 | 2015 |
| Eye-tracking und reaktionszeitbasierte verfahren zur messung impliziter kommunikationswirkungen J Palcu, A Florack Handbuch Controlling der Kommunikation: Grundlagen–Innovative Ansätze …, 2016 | 5 | 2016 |
| Implizite Markenführung A Florack, O Genschow, J Palcu Der neue Wert der Marke: Markenbewertungsverfahren für ein erfolgreiches …, 2016 | 1 | 2016 |
| Eye Tracking und reaktionszeitbasierte Verfahren zur Messung impliziter Kommunikationswirkungen J Palcu, A Florack Handbuch Controlling der Kommunikation: Prognose des Kommunikationserfolgs, 1-19, 2015 | 1 | 2015 |
| Fixing the bug in insect consumption J Palcu, M Schreier, C Janiszewski, J Kleber, A Salerno Food Quality and Preference, 105472, 2025 | | 2025 |
| Author Correction: Facial mask personalization encourages facial mask wearing in times of COVID-19 J Palcu, M Schreier, C Janiszewski Scientific Reports 12, 3302, 2022 | | 2022 |
| 19C Seeing Red? Loss of Personal Control Reduces Consumers’ Interest in Sales Promotions in Crowded Retail Spaces J Palcu, S Haasova, O B Büttner, A Florack ACR North American Advances, 2019 | | 2019 |
| Visual Attention as a Necessary (Yet Not Necessarily Sufficient) Condition for Country-of-Origin Effects on Consumer Preferences G Halkias, A Diamantopoulos, A Florack, J Palcu 47th European Marketing Academy Conference (EMAC 2018), 2018 | | 2018 |
| Country-Related Emotions as Mediators of the Relationship between Country Stereotype Dimensions and Brand Affect G Halkias, A Florack, A Diamantopoulos, J Palcu 46th European Marketing Academy Conference (EMAC 2017): Leaving Footprints, 2017 | | 2017 |
| Attention to Country-of-Origin Information: An Eye-Tracking Approach J Palcu, A Florack, A Diamantopoulos, G Halkias American Marketing Association Winter Educators’ Conference 2017, 2017 | | 2017 |
| Attention Asymmetry: How Judgements of Warmth and Competence Direct Attention to a Product´ s Country of Origin J Palcu, A Florack, A Diamantopoulos, G Halkias La Londe Conference 2017: Marketing Communications and Consumer Behavior, 2017 | | 2017 |