| Technology sourcing for website personalization and social media marketing: A study of e-retailing industry P Oberoi, C Patel, C Haon Journal of Business Research 80, 10-23, 2017 | 103 | 2017 |
| Images, reviews, and purchase intention on social commerce: The role of mental imagery vividness, cognitive and affective social presence SL Vazquez E., Patel C., Alvidrez S. Journal of Retailing and Consumer Services, 2023 | 40 | 2023 |
| Learning cultures for sustained innovation success T Patel, C Patel Innovation: The European Journal of Social Science Research 21 (3), 233-251, 2008 | 39 | 2008 |
| Exploring a joint model of conventional and online learning systems C Patel, T Patel E-Service 4 (2), 27-46, 2006 | 30 | 2006 |
| Successful service retail channel expansions: The roles of technical and brand integration C Patel Industrial Marketing Management 43 (1), 102-112, 2014 | 22 | 2014 |
| Monetary rewards and self-selection in design crowdsourcing contests: Managing participation, contribution appropriateness, and winning trade-offs C Patel, M Ahmad Husairi, C Haon, P Oberoi Technological forecasting and social change 191, 2023 | 13 | 2023 |
| Création de trafic, expérience de navigation et performance commerciale: que nous apprennent les 500 plus importants sites marchands américains? C Haon, C Patel Systèmes d’information et management 16 (4), 9-36, 2011 | 8 | 2011 |
| Internally versus externally developed technology and market acceptance of innovations: The complementary role of branding C Patel, C Haon European Management Review 11 (2), 173-186, 2014 | 7 | 2014 |
| Technology sourcing for website personalization: A supply-and demand-side perspective P Oberoi, C Patel, C Haon Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | 5 | 2016 |
| Brand and technical integration for radical innovation: Do firms that integrate do better than firms that do not R Rivadeneyra, C Patel, A Sorescu, J Prabhu, R Chandy American Marketing Association / Winter 2010, 226-227, 2010 | 4 | 2010 |
| Comparing conventional and online learning processes: Are they contradictory or complementary C Patel, T Patel The 8th NIBS International Conference, 2003 | 2 | 2003 |
| Slow and steady wins the race: learning and the innovation process C Patel PQDT-Global, 2006 | 1 | 2006 |
| Safeguarding Crowdsourced Contributions C Patel, M Ahmad Husairi, A Rindfleisch Preprint, 2023 | | 2023 |
| Transaction costs of crowdsourcing C Patel, M Ahmad-Husairi, A Rindfleisch AMA Summer Educators' Conference, Chicago 30, 381, 2019 | | 2019 |
| Enhancing Outcome in Crowdsourcing Contests: Leveraging Motivation, Opportunity, and Ability Framework P Oberoi, C Haon, C Patel, I Bodas-Freitas AMA Winter Marketing Academic Conference, AMA - American Marketing …, 2016 | | 2016 |
| Performance of Open innovation in IT-Based Services: Role of Outsourcing and Personalization P Chirag, O Poonam Poster session at 2013 AMA Winter Marketing Educators' Conference, 2013 | | 2013 |
| Technology Sourcing Strategies and Innovative Performance: The Role of Industry Life Cycle C Patel, MB Sarkar Proceedings of Academy of Management Conference 2011, 2011 | | 2011 |
| SLOW AND STEADY WINS THE RACE: LEARNING AND THE INNOVATION PROCESS C Patel, J Prabhu, R Chandy American Marketing Association / Summer 2007, 221, 2007 | | 2007 |
