Michael Jay Polonsky

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Distinguished Professor Andre M.N. R...Western Sydney UniversityDirección de correo verificada de westernsydney.edu.au
Andrea VocinoDeakin UniversityDirección de correo verificada de deakin.edu.au
Romana GarmaAdjunct Associate Professor, Victoria University Business School, Victoria University, AustraliaDirección de correo verificada de vu.edu.au
Ahmed (Shahriar) FerdousDeakin UniversityDirección de correo verificada de deakin.edu.au
David WallerUniversity of Technology SydneyDirección de correo verificada de uts.edu.au
Les CarlsonUniversity of Nebraska-LincolnDirección de correo verificada de unl.edu
Marie-Louise FrySenior Lecturer, Social Marketing, Griffith UniversityDirección de correo verificada de griffith.edu.au
Mehdi TaghianDeakin UniversityDirección de correo verificada de deakin.edu.au
Colin JevonsCourse Director/Associate Professor, Monash Business SchoolDirección de correo verificada de monash.edu
Morgan P MilesUniversity of Queensland and Charles Sturt UniversityDirección de correo verificada de uq.edu.au
Philip J. Rosenberger IIIUniversity of NewcastleDirección de correo verificada de newcastle.edu.au
Martin CharterThe Centre for Sustainable DesignDirección de correo verificada de ucreative.ac.uk
Samir GuptaMonash UniversityDirección de correo verificada de monash.edu
Srikanth BeldonaProfessor, University of DelawareDirección de correo verificada de udel.edu
Lisa McQuilkenSenior Lecturer, Deakin UniversityDirección de correo verificada de deakin.edu.au
Bianca BrijnathLa Trobe UniversityDirección de correo verificada de latrobe.edu.au
Michael R. HymanPresident, Institute for Marketing Futurology and PhilosophyDirección de correo verificada de nmsu.edu
Edwin StaffordUtah State UniversityDirección de correo verificada de usu.edu
Julie GreenMurdoch Childrens Research InstituteDirección de correo verificada de parentingrc.org.au
Paul A. Whitelaw (PhD)Southern Cross UniversityDirección de correo verificada de scu.edu.au

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Michael Jay Polonsky

Alfred Deakin Professor and Head of the Department of Marketing, Deakin University - Australia

Dirección de correo verificada de deakin.edu.au - Página principal

Marketing Environmental Marketing Social Marketing Marketing Education International Marketing


Título Ordenar por citas Ordenar por año Ordenar por título	Citado por Citado por	Año
An introduction to green marketing MJ Polonsky Electronic green journal 1 (2), 1994	1804*	1994
Reevaluating green marketing: a strategic approach MJ Polonsky, PJ Rosenberger III Business horizons 44 (5), 21-21, 2001	983	2001
A stakeholder theory approach to designing environmental marketingstrategy MJ Polonsky Journal of business & industrial marketing 10 (3), 29-46, 1995	792	1995
Transformative green marketing: Impediments and opportunities MJ Polonsky Journal of business research 64 (12), 1311-1319, 2011	716	2011
Designing and Implementing a Research Project: A Business Students Guide, 3rd edition MJ Polonsky, D Waller Sage Press, 2015	586*	2015
Designing and Implementing a Research Project: A Business Students Guide, 2nd edition M Polonsky, D Waller Designing and Implementing a Research Project: A Business Students Guide …, 2011	586*	2011
Designing and managing a research project: a business student's guide MJ Polonsky, DS Waller Sage Publications, Inc, 2005	586*	2005
Using strategic alliances to develop credible green marketing N Mendleson, MJ Polonsky Journal of consumer marketing 12 (2), 4-18, 1995	476	1995
Linking sponsorship and cause related marketing: Complementarities and conflicts MJ Polonsky, R Speed European Journal of Marketing 35 (11/12), 1361-1389, 2001	455	2001
Environmental commitment: a basis for environmental entrepreneurship? PD Keogh, MJ Polonsky Journal of organizational change management 11 (1), 38-49, 1998	425	1998
Designing vignette studies in marketing KD Wason, MJ Polonsky, MR Hyman Australasian Marketing Journal (AMJ) 10 (3), 41-58, 2002	421	2002
The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers MJ Polonsky, A Vocino, SL Grau, R Garma, AS Ferdous Journal of Marketing Management 28 (3-4), 238-263, 2012	403	2012
Environmental marketing: strategies, practice, theory, and research MJ Polonsky, AT Mintu-Wimsatt, eds Haworth Press, 1995	379*	1995
Marketing and sustainability M Charter, K Peattie, J Ottman, MJ Polonsky Centre for Business Relationships, Accountability, Sustainability and …, 2002	366	2002
Global branding and strategic CSR: an overview of three types of complexity M Polonsky, C Jevons International Marketing Review, 2009	350	2009
Environmentally sustainable food production and marketing: opportunity or hype? S Bhaskaran, M Polonsky, J Cary, S Fernandez British food journal 108 (8), 677-690, 2006	327	2006
The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market KMR Taufique, A Vocino, MJ Polonsky Journal of Strategic Marketing 25 (7), 511-529, 2017	321	2017
Greener marketing: a global perspective on greening marketing practice M Charter, MJ Polonsky, Eds Greenleaf Publishing, 1999	320*	1999
A stakeholder approach to corporate social responsibility, reputation and business performance M Taghian, C D’Souza, MJ Polonsky Social Responsibility Journal 11 (2), 340-363, 2015	313	2015
Can the overcommercialization of cause-related marketing harm society? MJ Polonsky, G Wood Journal of macromarketing 21 (1), 8-22, 2001	311	2001

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