| Facebook as a research tool for the social sciences: Opportunities, challenges, ethical considerations, and practical guidelines. M Kosinski, SC Matz, SD Gosling, V Popov, D Stillwell American psychologist 70 (6), 543, 2015 | 1381 | 2015 |
| Psychological targeting as an effective approach to digital mass persuasion SC Matz, M Kosinski, G Nave, DJ Stillwell Proceedings of the national academy of sciences 114 (48), 12714-12719, 2017 | 1049 | 2017 |
| Well-being is more than happiness and life satisfaction: a multidimensional analysis of 21 countries K Ruggeri, E Garcia-Garzon, Á Maguire, S Matz, FA Huppert Health and quality of life outcomes 18, 1-16, 2020 | 862 | 2020 |
| An integrative model of leadership behavior P Behrendt, S Matz, AS Göritz The leadership quarterly 28 (1), 229-244, 2017 | 343 | 2017 |
| Money buys happiness when spending fits our personality SC Matz, JJ Gladstone, D Stillwell Psychological science 27 (5), 715-725, 2016 | 225 | 2016 |
| Using big data as a window into consumers’ psychology SC Matz, O Netzer Current opinion in behavioral sciences 18, 7-12, 2017 | 205 | 2017 |
| Authentic self-expression on social media is associated with greater subjective well-being ER Bailey, SC Matz, W Youyou, SS Iyengar Nature communications 11 (1), 1-9, 2020 | 186 | 2020 |
| Autonomy in consumer choice K Wertenbroch, RY Schrift, JW Alba, A Barasch, A Bhattacharjee, ... Marketing letters 31, 429-439, 2020 | 147 | 2020 |
| Privacy in the age of psychological targeting SC Matz, RE Appel, M Kosinski Current opinion in psychology 31, 116-121, 2020 | 128 | 2020 |
| Can psychological traits be inferred from spending? Evidence from transaction data JJ Gladstone, SC Matz, A Lemaire Psychological science 30 (7), 1087-1096, 2019 | 110 | 2019 |
| Hiring women into senior leadership positions is associated with a reduction in gender stereotypes in organizational language MA Lawson, AE Martin, I Huda, SC Matz Proceedings of the National Academy of Sciences 119 (9), e2026443119, 2022 | 96 | 2022 |
| The potential of generative AI for personalized persuasion at scale SC Matz, JD Teeny, SS Vaid, H Peters, GM Harari, M Cerf Scientific Reports 14 (1), 4692, 2024 | 92 | 2024 |
| In a world of big data, small effects can still matter: A reply to Boyce, Daly, Hounkpatin, and Wood (2017) SC Matz, JJ Gladstone, D Stillwell Psychological science 28 (4), 547-550, 2017 | 82 | 2017 |
| Personality–place transactions: Mapping the relationships between Big Five personality traits, states, and daily places. SC Matz, GM Harari Journal of Personality and Social Psychology 120 (5), 1367, 2021 | 80 | 2021 |
| Facebook as a research tool M Kosinski, SC Matz, SD Gosling, V Popov, D Stillwell Monitor on psychology 47 (3), 70-75, 2016 | 72 | 2016 |
| Latent human traits in the language of social media: An open-vocabulary approach V Kulkarni, ML Kern, D Stillwell, M Kosinski, S Matz, L Ungar, S Skiena, ... PloS one 13 (11), e0201703, 2018 | 71 | 2018 |
| Predicting the personal appeal of marketing images using computational methods SC Matz, C Segalin, D Stillwell, SR Müller, MW Bos Journal of consumer psychology 29 (3), 370-390, 2019 | 64 | 2019 |
| Nice guys finish last: When and why agreeableness is associated with economic hardship. SC Matz, JJ Gladstone Journal of Personality and Social Psychology 118 (3), 545, 2020 | 62 | 2020 |
| Models of personality S Matz, YWF Chan, M Kosinski Emotions and personality in personalized services: Models, evaluation and …, 2016 | 61 | 2016 |
| Investigating the relationships between mobility behaviours and indicators of subjective well–being using smartphone–based experience sampling and GPS tracking SR Müller, H Peters, SC Matz, W Wang, GM Harari European Journal of Personality 34 (5), 714-732, 2020 | 58 | 2020 |