| The chief marketing officer matters! F Germann, P Ebbes, R Grewal Journal of Marketing 79 (3), 1-22, 2015 | 454 | 2015 |
| Addressing endogeneity in marketing models D Papies, P Ebbes, HJ Van Heerde Advanced methods for modeling markets, 581-627, 2017 | 354 | 2017 |
| Solving and testing for regressor-error (in) dependence when no instrumental variables are available: With new evidence for the effect of education on income P Ebbes, M Wedel, U Böckenholt, T Steerneman Quantitative Marketing and Economics 3, 365-392, 2005 | 179 | 2005 |
| Enhancing marketing with engineering: Optimal product line design for heterogeneous markets JJ Michalek, P Ebbes, F Adigüzel, FM Feinberg, PY Papalambros International Journal of Research in Marketing 28 (1), 1-12, 2011 | 167* | 2011 |
| Dealing with endogeneity: A nontechnical guide for marketing researchers P Ebbes, D Papies, HJ van Heerde Handbook of market research, 181-217, 2021 | 161 | 2021 |
| Beyond the target customer: Social effects of customer relationship management campaigns E Ascarza, P Ebbes, O Netzer, M Danielson Journal of Marketing Research 54 (3), 347-363, 2017 | 124 | 2017 |
| The sense and non-sense of holdout sample validation in the presence of endogeneity P Ebbes, D Papies, HJ Van Heerde Marketing Science 30 (6), 1115-1122, 2011 | 115 | 2011 |
| Regressor and random‐effects dependencies in multilevel models P Ebbes, U Böckenholt, M Wedel Statistica Neerlandica 58 (2), 161-178, 2004 | 114 | 2004 |
| Frugal IV alternatives to identify the parameter for an endogenous regressor P Ebbes, M Wedel, U Böckenholt Journal of Applied Econometrics 24 (3), 446-468, 2009 | 111 | 2009 |
| Sampling designs for recovering local and global characteristics of social networks P Ebbes, Z Huang, A Rangaswamy International Journal of Research in Marketing 33 (3), 578-599, 2016 | 45* | 2016 |
| Latent instrumental variables: a new approach to solve for endogeneity P Ebbes | 44 | 2004 |
| Modeling strategic group dynamics: A hidden Markov approach P Ebbes, R Grewal, WS DeSarbo QME 8, 241-274, 2010 | 35 | 2010 |
| Hidden Markov models in marketing O Netzer, P Ebbes, THA Bijmolt Advanced methods for modeling markets, 405-449, 2017 | 34 | 2017 |
| Revisiting customer value analysis in a heterogeneous market WS DeSarbo, P Ebbes, DKH Fong, CC Snow Journal of Modelling in Management 5 (1), 8-24, 2010 | 26 | 2010 |
| A non-technical guide to instrumental variables and regressor-error P Ebbes Quantile, 2007 (2), 3 20, 2007 | 24* | 2007 |
| Sampling large-scale social networks: Insights from simulated networks P Ebbes, Z Huang, A Rangaswamy, HP Thadakamalla, O Unit 18th Annual Workshop on Information Technologies and Systems, Paris, France …, 2008 | 23 | 2008 |
| Attribute-level heterogeneity P Ebbes, JC Liechty, R Grewal Management Science 61 (4), 885-897, 2015 | 19 | 2015 |
| Gremlins in the Data: Identifying the Information Content of Research Subjects JR Howell, P Ebbes, JC Liechty Journal of Marketing Research 58 (1), 74-94, 2021 | 14 | 2021 |
| Properties of instrumental variables estimation in logit-based demand models: finite sample results R L. Andrews, P Ebbes Journal of Modelling in Management 9 (3), 261-289, 2014 | 14 | 2014 |
| Endogeneity and causal inference in marketing D Papies, P Ebbes, EMD Feit Dominik Papies & Peter Ebbes & Elea McDonnell Feit, 253-300, 2023 | 13 | 2023 |
