| Brands taking a stand: Authentic brand activism or woke washing? J Vredenburg, S Kapitan, A Spry, JA Kemper Journal of public policy & marketing 39 (4), 444-460, 2020 | 820 | 2020 |
| Understanding the inherent complexity of sustainable consumption: A social cognitive framework M Phipps, LK Ozanne, MG Luchs, S Subrahmanyan, S Kapitan, JR Catlin, ... Journal of Business Research 66 (8), 1227-1234, 2013 | 623 | 2013 |
| From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness S Kapitan, DH Silvera Marketing letters 27, 553-567, 2016 | 568 | 2016 |
| Communicating sustainability for the green economy LR Kahle, E Gurel-Atay ME Sharpe, 2013 | 352 | 2013 |
| Toward a sustainable marketplace: Expanding options and benefits for consumers MG Luchs, RW Naylor, RL Rose, JR Catlin, R Gau, S Kapitan, J Mish, ... | 197 | 2011 |
| Sustainably superior versus greenwasher: A scale measure of B2B sustainability positioning S Kapitan, AM Kennedy, N Berth Industrial Marketing Management 76, 84-97, 2019 | 120 | 2019 |
| Uncovering wicked problem’s system structure: seeing the forest for the trees AM Kennedy, S Kapitan, N Bajaj, A Bakonyi, S Sands Journal of Social Marketing 7 (1), 51-73, 2017 | 85 | 2017 |
| Influencer marketing and authenticity in content creation S Kapitan, P Van Esch, V Soma, J Kietzmann Australasian Marketing Journal 30 (4), 342-351, 2022 | 84 | 2022 |
| Balancing self/collective interest: equity theory for prosocial consumption SM Ross, S Kapitan European Journal of Marketing 52 (3/4), 528-549, 2018 | 67 | 2018 |
| Woke washing: What happens when marketing communications don't match corporate practice J Vredenburg, S Kapitan, A Spry, J Kemper The Conversation Media Group Ltd, 2018 | 64 | 2018 |
| Simulated satiation through reality‐enhancing technology E Pala, S Kapitan, P van Esch Psychology & Marketing 39 (3), 483-494, 2022 | 35 | 2022 |
| Strategic B2B brand activism: Building conscientious purpose for social impact S Kapitan, JA Kemper, J Vredenburg, A Spry Industrial marketing management 107, 14-28, 2022 | 34 | 2022 |
| Eco-warriors: Shifting sustainable retail strategy via authentic retail brand image AM Kennedy, S Kapitan, S Soo Australasian Marketing Journal 24 (2), 125-134, 2016 | 32 | 2016 |
| Navigating residue sensitivity in the used goods marketplace S Kapitan, R Bhargave Psychology & Marketing 30 (4), 305-317, 2013 | 29 | 2013 |
| Consumption coping and life transitions: An integrative review SF Yap, S Kapitan Australasian Marketing Journal 25 (3), 194-205, 2017 | 23 | 2017 |
| What a great deal… I need that! Updating need drives frugal consumers’ responses to deep discounts S Kapitan, S Mittal, JM Sundie, DJ Beal Journal of Business Research 134, 467-479, 2021 | 21 | 2021 |
| The sustainable attitude-behavior gap dynamic when shopping at the supermarket: A systematic literature review and framework for future research P Munro, S Kapitan, B Wooliscroft Journal of Cleaner Production, 138740, 2023 | 20 | 2023 |
| The commercial impact of live streaming: A systematic literature review and future research agenda Y Xu, S Kapitan, M Phillips International Journal of Consumer Studies 47 (6), 2495-2527, 2023 | 17 | 2023 |
| Go big or go home: Risk seeking for experiential choices S Mittal, S Kapitan, DH Silvera Journal of Consumer Behaviour 18 (2), 97-108, 2019 | 15 | 2019 |
| Athlete activism or corporate woke washing? Getting it right in the age of Black Lives Matter is a tough game J Vredenburg, A Spry, J Kemper, S Kapitan The Conversation, 2020 | 6 | 2020 |
Jessica VredenburgSenior Lecturer in Marketing, Auckland University of TechnologyDirección de correo verificada de aut.ac.nz