| Alexa, she's not human but… Unveiling the drivers of consumers' trust in voice‐based artificial intelligence V Pitardi, HR Marriott Psychology & Marketing 38 (4), 626-642, 2021 | 363 | 2021 |
| How stories generate consumer engagement: An exploratory study L Dessart, V Pitardi Journal of business research 104, 183-195, 2019 | 212 | 2019 |
| Service robots, agency and embarrassing service encounters V Pitardi, J Wirtz, S Paluch, WH Kunz Journal of service management 33 (2), 389-414, 2022 | 167 | 2022 |
| How live chat assistants drive travel consumers’ attitudes, trust and purchase intentions: the role of human touch G McLean, K Osei-Frimpong, A Wilson, V Pitardi International Journal of Contemporary Hospitality Management 32 (5), 1795-1812, 2020 | 131 | 2020 |
| Free but fake speech: When giving primacy to the source decreases misinformation sharing on social media G Di Domenico, D Nunan, J Sit, V Pitardi Psychology & Marketing 38 (10), 1700-1711, 2021 | 54 | 2021 |
| Marketplaces of misinformation: a study of how vaccine misinformation is legitimized on social media G Di Domenico, D Nunan, V Pitardi Journal of Public Policy & Marketing 41 (4), 319-335, 2022 | 35 | 2022 |
| The viable decision maker for CAS survival: how to change and adapt through fitting process L Carrubbo, F Iandolo, V Pitardi, M Calabrese Journal of Service Theory and Practice 27 (5), 1006-1023, 2017 | 33 | 2017 |
| One is the loneliest number… Two can be as bad as one. The influence of AI Friendship Apps on users' well‐being and addiction HR Marriott, V Pitardi Psychology & marketing 41 (1), 86-101, 2024 | 31 | 2024 |
| Effects of gender congruity in human-robot service interactions: The moderating role of masculinity V Pitardi, B Bartikowski, VS Osburg, V Yoganathan International Journal of Information Management 70, 102489, 2023 | 28 | 2023 |
| Open conflict as differentiation strategy in geographical indications: the Bitto Rebels case D Rinallo, V Pitardi British Food Journal 121 (12), 3102-3118, 2019 | 27 | 2019 |
| How intelligent automation, service robots, and AI will reshape service products and their delivery J Wirtz, V Pitardi Italian Journal of Marketing 2023 (3), 289-300, 2023 | 14 | 2023 |
| Metaperception benefits of service robots in uncomfortable service encounters V Pitardi, J Wirtz, S Paluch, WH Kunz Tourism Management 105, 104939, 2024 | 12 | 2024 |
| Personalized and Contextual Artificial Intelligence-Based Services Experience V Pitardi Artificial Intelligence in Customer Service: The Next Frontier for …, 2023 | 7 | 2023 |
| Story-based consumer engagement: a conceptual framework L Dessart, V Pitardi Handbook of Research on Customer Engagement, 204-223, 2019 | 6 | 2019 |
| Service robots and their implications for service delivery J Wirtz, WH Kunz, S Paluch, V Pitardi A Research Agenda for Service Marketing, 23-43, 2024 | 5 | 2024 |
| Text Me If You Can! The Influence of Modality in Consumer Interactions with AI Digital Assistants: An Abstract V Pitardi, H Marriott, G McLean Academy of Marketing Science Annual Conference, 179-180, 2022 | 3 | 2022 |
| Will Robots Judge Me? Examining Consumer-Service Robots Interactions in Embarrassing Service Encounters: An Abstract V Pitardi, J Wirtz, S Paluch, W Kunz Academy of Marketing Science Annual Conference-World Marketing Congress, 257-258, 2021 | 3 | 2021 |
| Opportunities and challenges facing AI voice-based assistants: Consumer perceptions and technology realities: An abstract HR Marriott, V Pitardi Academy of Marketing Science Annual Conference-World Marketing Congress, 81-82, 2021 | 3 | 2021 |
| The effect of narrative on advertising persuasiveness: The moderating role of concreteness language: An abstract V Pitardi, L Dessart Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | 3 | 2018 |
| “Hey Google, Can I Text You?” Investigating AI Digital Assistants Modality to Service Emerging Customer Needs: An Abstract H Marriott, V Pitardi Academy of Marketing Science Annual Conference, 41-42, 2022 | 2 | 2022 |
Dr Hannah R MarriottCardiff UniversityDirección de correo verificada de cardiff.ac.uk