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Daniel Mahony
Daniel Mahony
President and Professor, Southern Illinois University System
Dirección de correo verificada de siu.edu - Página principal
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Using the psychological commitment to team (PCT) scale to segment sport consumers based on loyalty.
DF Mahony, R Madrigal, D Howard
Sport marketing quarterly 9 (1), 2000
9022000
Characterizing consumer motivation as individual difference factors: Augmenting the sports interest inventory (SII) to explain level of spectator support
DC Funk, DF Mahony, LL Ridinger
Sport Marketing Quarterly 11 (1), 2002
5952002
Motivational factors influencing the behaviour of J. League spectators
DF Mahony, M Nakazawa, DC Funk, JD James, JM Gladden
Sport Management Review 5 (1), 1-24, 2002
4212002
Development of the sport interest inventory (SII): Implications for measuring unique consumer motives at team sporting events
DC Funk, DF Mahony, M Nakazawa, S Hirakawa
International Journal of Sports Marketing and Sponsorship 3 (3), 38-63, 2001
3862001
An analysis of spectator motives in an individual combat sport: A study of mixed martial arts fans
S Kim, TC Greenwell, DPS Andrew, J Lee, DF Mahony
Sport Marketing Quarterly 17 (2), 109, 2008
2542008
Sport business in the next decade: A general overview of expected trends
DF Mahony, DR Howard
Journal of sport management 15 (4), 275-296, 2001
1682001
The impact of fan attitudes on intentions to watch professional basketball teams on television
DF Mahony, AM Moorman
Sport Management Review 2 (1), 43-66, 1999
1481999
Toward a better understanding of college athletic donors: What are the primary motives?
JM Gladden, DF Mahony, A Apostolopoulou
Sport Marketing Quarterly 14 (1), 2005
1472005
Sport Consumer Behavior: Assessment and Direction.
DC Funk, DF Mahony, ME Havitz
Sport Marketing Quarterly 12 (4), 2003
1142003
Examining athletic donors at NCAA Division I institutions
DF Mahony, JM Gladden, DC Funk
International Sports Journal 7 (1), 9, 2003
1132003
The impact of attitudes on the behavioral intentions of sport spectators
DF Mahony, DR Howard
International sports journal 2 (2), 96-110, 1998
1041998
Distributive justice in intercollegiate athletics: Perceptions of athletic directors and athletic board chairs
DF Mahony, MA Hums, HA Riemer
Journal of Sport Management 16 (4), 331-356, 2002
942002
Organizational justice in sport
DF Mahony, MA Hums, DPS Andrew, SW Dittmore
Sport Management Review 13 (2), 91-105, 2010
882010
Distributive justice: An examination of participation opportunities, revenues, and expenses at NCAA institutions—1973-1993
DF Mahony, D Pastore
Journal of Sport and Social Issues 22 (2), 127-152, 1998
851998
The effect of individual levels of self-monitoring on loyalty to professional football teams.(Self-Monitoring on Loyalty)
DF Mahony, R Madrigal, D Howard
International Journal of Sports Marketing & Sponsorship 1 (2), 146-168, 1999
821999
The relationship between the attitudes of professional sport fans and their intentions to watch televised games.
DF Mahony, AM Moorman
Sport Marketing Quarterly 9 (3), 2000
752000
Bases for determining need: Perspectives of intercollegiate athletic directors and athletic board chairs
DF Mahony, MA Hums, HA Riemer
Journal of Sport Management 19 (2), 170-192, 2005
732005
The role of sport fan curiosity: A new conceptual approach to the understanding of sport fan behavior
SH Park, D Mahony, YK Kim
Journal of Sport Management 25 (1), 46-56, 2011
672011
The measurement of sport fan exploratory curiosity
SH Park, DF Mahony, TC Greenwell
Journal of sport management 24 (4), 434-455, 2010
672010
Segmenting J. League spectators based on length of time as a fan
M Nakazawa, DF Mahony, DC Funk, S Hirakawa
Sport Marketing Quarterly 8 (4), 55, 1999
661999
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