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Senika Dewnarain
Senika Dewnarain
Assistant Professor of Marketing, University of Birmingham Dubai
Dirección de correo verificada de bham.ac.uk - Página principal
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Año
Social customer relationship management: An integrated conceptual framework
S Dewnarain, H Ramkissoon, F Mavondo
Journal of Hospitality Marketing & Management 28 (2), 172-188, 2019
2482019
Social customer relationship management: a customer perspective
S Dewnarain, H Ramkissoon, F Mavondo
Journal of Hospitality Marketing & Management 30 (6), 673-698, 2021
872021
Social Customer Relationship Management in the Hospitality Industry
S Dewnarain, H Ramkissoon, F and Mavondo
Journal of Hospitality 1 (1), 1-14, 2019
262019
Introduction to gender and entrepreneurship in tourism
H Ramkissoon, F Mavondo
Gender and entrepreneurship in tourism, 1-8, 2023
112023
A profile deviation approach to enhancing relationship marketing outcomes
S Dewnarain, F Mavondo, H Ramkissoon, A Shaalan
Journal of Hospitality Marketing & Management, 2023
62023
Female entrepreneurship in tourism: An island perspective
S Dewnarain, V Gungah
Gender and Entrepreneurship in Tourism, 58-72, 2023
12023
The Use of Social Customer Relationship Management for Optimising Business Performance in the Hotel Industry in Mauritius.
S Dewnarain
Global Trends in Management, IT and Governance in an eWorld (E-MIG …, 2018
12018
A group-based learning approach in developing AI literacy in an interdisciplinary context
S Dewnarain, M Psyllou
Education Excellence Conference 2024 Generative Futures in Higher Education …, 2024
2024
Students' Intention to Engage With ChatGPT and Artificial Intelligence in Higher Education Business Studies Programmes: An Initial Qualitative Exploration
V Benuyenah, S Dewnarain
International Journal of Distance Education Technologies 22 (1), 21, 2024
2024
Developing the CAS model based on factors motivating medical tourists’ decision-making process: A conceptual literature review.
M Khawar, S Dewnarain
11th Advances in Hospitality and Tourism Marketing and Management Conference …, 2024
2024
A group-based learning approach to developing AI literacy in an interdisciplinary context
S Dewnarain, M Psyllou
LTSE Learning Teaching Student Experience Conference, Birmingham, UK, 2024
2024
Green Fashion in the UK: Creating Meaningful and Powerful Brands through Sustainable Consumption and the Circular Economy.
S Dewnarain, M Psyllou
SEE Global Sustainability Summit, Dubai, UAE, 2024
2024
Using a blended approach to offer academic support to non-native English speakers: A Middle Eastern perspective.
S Dewnarain, F Elshafie
Birmingham Business School Education Conference 2023 3, 2023
2023
An exploration of students’ intention to engage with ChatGPT and Artificial Intelligence
V Benuyenah, S Dewnarain
Birmingham Business School Education Conference 2023 3, 2023
2023
Rethinking Customer Engagement through Social Customer Relationship Management
S Dewnarain, F Mavondo, H Ramkissoon, A Shaalan
27th International Conference on Corporate and Marketing Communications, 87-88, 2023
2023
Exploring the Mediating Role of Customer Engagement in the Hospitality Industry
S Dewnarain
International Conference for Tourism and Social Research 1 (1), 2022
2022
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Artículos 1–16