| Why do older consumers buy older brands? The role of attachment and declining innovativeness R Lambert-Pandraud, G Laurent Journal of Marketing 74 (5), 104-121, 2010 | 459 | 2010 |
| Repeat purchasing of new automobiles by older consumers: empirical evidence and interpretations R Lambert-Pandraud, G Laurent, E Lapersonne Journal of Marketing 69 (2), 97-113, 2005 | 453 | 2005 |
| Decision making and brand choice by older consumers C Cole, G Laurent, A Drolet, J Ebert, A Gutchess, R Lambert-Pandraud, ... Marketing Letters 19, 355-365, 2008 | 176 | 2008 |
| Cognition, persuasion and decision making in older consumers C Yoon, G Laurent, HH Fung, R Gonzalez, AH Gutchess, T Hedden, ... Marketing Letters 16, 429-441, 2005 | 127 | 2005 |
| Impact of age on brand choice R Lambert-Pandraud, G Laurent The Aging Consumer, 163-181, 2020 | 45 | 2020 |
| L'influence du vieillissement sur le processus de choix: l'exemple du rachat de la marque R Pandraud Jouy-en Josas, HEC, 2000 | | 2000 |
