| Personal factors as antecedents of perceived financial well-being: evidence from Brazil MC Ponchio, RA Cordeiro, VN Gonçalves International Journal of Bank Marketing 37 (4), 1004-1024, 2019 | 162 | 2019 |
| A gift economy perspective on the cycle of financial vulnerability RA Cordeiro, N Wong, MC Ponchio Journal of Macromarketing 39 (1), 25-36, 2019 | 22 | 2019 |
| Contemporary slavery in Brazil: what have companies (not) done to prevent it? TC Parente, AC Lucas, RA Cordeiro RAM. Revista de Administração Mackenzie 18 (4), 39-64, 2017 | 11 | 2017 |
| Uso de sistema de informação geográfica na gestão do marketing mix: O caso de uma rede de calçados femininos RA Cordeiro, D Barbone, RC Cruz, E de Rezende Francisco Future Studies Research Journal: Trends and Strategies 9 (1), 95-114, 2017 | 10 | 2017 |
| Evaluating co-branded products: the socioeconomic strata effect RA Cordeiro, MC Ponchio, JA Mazzon Marketing Intelligence & Planning 34 (6), 795-809, 2016 | 10 | 2016 |
| THE INFLUENCE OF PRODUCT RECALL ON CONSUMER LOYALTY MH Brandão, Y Yamada, MC Ponchio, RA Cordeiro, VI Strehlau Revista de Administração da Unimep-Unimep Business Journal-B2 14 (1), 143-164, 2016 | 9 | 2016 |
| Classe média brasileira: Mais dinheiro e menos dívidas, sonho ou realidade RA Cordeiro, LM Almeida, JC Figueiredo Encontro de Administração Política 6, 2013 | 8 | 2013 |
| Validação da escala perceived financial well-being no contexto brasileiro MC Ponchio, RA Cordeiro, VN Gonçalves Revista Interdisciplinar De Marketing 10 (1), 17-26, 2020 | 5 | 2020 |
| EXPLORAÇÃO DE MÃO DE OBRA NA FABRICAÇÃO DE PRODUTOS: QUEM SE IMPORTA? RA Cordeiro, MH Brandão, VI Strehlau Revista Interdisciplinar de Marketing 8 (1), 39-50, 2018 | 3 | 2018 |
| Avaliação de produtos em aliança co-branding RA Cordeiro | 3 | 2013 |
| Avaliação de notebooks em aliança de co-branding RA Cordeiro, MC Ponchio Revista Brasileira de Estratégia 6 (3), 279-289, 2013 | 2 | 2013 |
| My family and friends are worth their weight in gold: consumer financial decision-making in the context of Brazil RA Cordeiro | 1 | 2018 |
| Reposicionamento de marca-estudo de caso: Havaianas RA Cordeiro | 1 | 2010 |
| The “publish and perish” phenomenon: how journals can be affected by it and survive F Hourneaux, KM Hamza, RA Cordeiro RAUSP Management Journal 59 (3), 206-211, 2024 | | 2024 |
| Uso de cigarro eletrônico entre jovens: fatores de influência para o consumo entre universitários EYJ Choi, RA Cordeiro ReMark-Revista Brasileira de Marketing 23 (3), 923-974, 2024 | | 2024 |
| Examining unethical sales practices in retail banking: a hermeneutic analysis of employee perceptions in Brazil RG Basílio, MC Ponchio, RA Cordeiro Journal of Financial Services Marketing, 1-14, 2024 | | 2024 |
| Editorial: Advice for management researchers on discussing the implications of an article RA Cordeiro, TC Parente RAUSP Management Journal 57 (2), 106-110, 2022 | | 2022 |
| Consumer Responsibility and Organizational Ethical Behavior: The Normalization of Abusive Sales Practices in Financial Institutions RG Basilio, RA Cordeiro, MC Ponchio Advances in Consumer Research 48, 205-206, 2020 | | 2020 |
| Consumer Responsibility and Organizational Ethical Behavior: the Normalization of Abusive Sales Practices in Financial Institutions R Gabriela Basílio, R Almeida Cordeiro, M Canniatti Ponchio ACR North American Advances, 2020 | | 2020 |
| 8-E: Jeitinho Brasileiro: Understanding Financial Vulnerability From a Cultural Perspective R Almeida Cordeiro, N Wong, M Ponchio ACR North American Advances, 2017 | | 2017 |
Mateus PonchioProfessor of Consumer Behavior and Quantitative Methods, FGV-EAESPDirección de correo verificada de fgv.br