| Strategic market relationships: from strategy to implementation B Donaldson, T O'toole John Wiley & Sons, 2007 | 452 | 2007 |
| Classifying relationship structures: relationship strength in industrial markets B Donaldson, T O’toole Journal of Business & Industrial Marketing 15 (7), 491-506, 2000 | 225 | 2000 |
| Relationship performance dimensions of buyer–supplier exchanges T O’Toole, B Donaldson European Journal of Purchasing & Supply Management 8 (4), 197-207, 2002 | 218 | 2002 |
| The impact of social media on resource mobilisation in entrepreneurial firms C Drummond, H McGrath, T O'Toole Industrial Marketing Management 70, 68-89, 2018 | 206 | 2018 |
| Digital engagement strategies and tactics in social media marketing C Drummond, T O'Toole, H McGrath European Journal of Marketing 54 (6), 1247-1280, 2020 | 189 | 2020 |
| Enablers and inhibitors of the development of network capability in entrepreneurial firms: A study of the Irish micro-brewing network H McGrath, T O'Toole Industrial Marketing Management 42 (7), 1141-1153, 2013 | 122 | 2013 |
| E‐relationships–emergence and the small firm T O’Toole Marketing intelligence & planning 21 (2), 115-122, 2003 | 98 | 2003 |
| The integration of e-commerce tools into the business processes of SMEs T Egan, S Clancy, T O'Toole Irish Journal of Management 24 (1), 139, 2003 | 86 | 2003 |
| A process-based model of network capability development by a start-up firm H McGrath, CJ Medlin, T O'Toole Industrial Marketing Management 80, 214-227, 2019 | 83 | 2019 |
| Relationship governance structures and performance T O'Toole, B Donaldson Journal of marketing management 16 (4), 327-341, 2000 | 78 | 2000 |
| A quantitative exploration of communication's role in determining the governance of manufacturer–retailer relationships MT Holden, T O'Toole Industrial Marketing Management 33 (6), 539-548, 2004 | 70 | 2004 |
| A cross-cultural comparison of the network capability development of entrepreneurial firms H McGrath, T O'Toole Industrial Marketing Management 43 (6), 897-910, 2014 | 69 | 2014 |
| Critical issues in research design in action research in an SME development context H McGrath, T O'Toole European Journal of Training and Development 36 (5), 508-526, 2012 | 69 | 2012 |
| Managing buyer-supplier relationship archetypes T O'Toole, B Donaldson Irish Marketing Review 13 (1), 12, 2000 | 58 | 2000 |
| Measuring involvement of a network of customers in NPD P Lynch, T O'Toole, W Biemans Journal of Product Innovation Management 33 (2), 166-180, 2016 | 54 | 2016 |
| Strategic patterns in the development of network capability in new ventures T O'Toole, H McGrath Industrial Marketing Management 70, 128-140, 2018 | 52 | 2018 |
| Coopetition: a fundamental feature of entrepreneurial firms' collaborative dynamics H McGrath, T O'Toole, L Canning Journal of Business & Industrial Marketing 34 (7), 1555-1569, 2019 | 44 | 2019 |
| From conflict to crisis in collaborative NPD P Lynch, T O'Toole, W Biemans Journal of Business Research 67 (6), 1145-1153, 2014 | 44 | 2014 |
| Extending the concept of familiness to relational capability: A Belgian micro-brewery study H McGrath, T O’Toole International Small Business Journal 36 (2), 194-219, 2018 | 36 | 2018 |
| Affirming communication's primary role in a manufacturer-retailer context MT Holden, T Otoole Journal of marketing management 20 (9-10), 1047-1073, 2004 | 34 | 2004 |
Helen McGrathMarketing Lecturer, University College CorkDirección de correo verificada de ucc.ie