| The antecedents and consequences of financial literacy: a meta-analysis FDO Santini, WJ Ladeira, FMB Mette, MC Ponchio International Journal of Bank Marketing 37 (6), 1462-1479, 2019 | 191 | 2019 |
| Personal factors as antecedents of perceived financial well-being: evidence from Brazil MC Ponchio, RA Cordeiro, VN Gonçalves International Journal of Bank Marketing 37 (4), 1004-1024, 2019 | 161 | 2019 |
| Materialism as a predictor variable of low income consumer behavior when entering into installment plan agreements MC Ponchio, F Aranha Journal of Consumer Behaviour: An International Research Review 7 (1), 21-34, 2008 | 161 | 2008 |
| Understanding the vulnerability of blind consumers: adaptation in the marketplace, personal traits and coping strategies C Falchetti, MC Ponchio, NLP Botelho Consumer Vulnerability, 107-128, 2018 | 96 | 2018 |
| Women’s financial well‐being: A systematic literature review and directions for future research VN Gonçalves, MC Ponchio, RG Basílio International Journal of Consumer Studies 45 (4), 824-843, 2021 | 79 | 2021 |
| Estudo exploratório do construto de materialismo no contexto de consumidores de baixa renda do município de São Paulo MC Ponchio, F Aranha, S Todd Revista Ibero Americana de Estratégia 6 (1), 13-21, 2007 | 62 | 2007 |
| Mensuração em Marketing: Estado Atual, Recomendações e Desafios F Zambaldi, FJ Costa, MC Ponchio Revista Brasileira de Marketing 13 (2), 1-26, 2014 | 61* | 2014 |
| Student loyalty based on relationship quality: an analysis on higher education institutions FV de Macedo Bergamo, AC Giuliani, F Zambaldi, MC Ponchio Brazilian Business Review 9 (2), 26-46, 2012 | 60 | 2012 |
| The influence of materialism on consumption indebtedness in the context of low income consumers from the city of São Paulo MC Ponchio | 58 | 2006 |
| A lealdade do estudante baseada na qualidade do relacionamento: uma análise em instituições de ensino superior FV de Macedo Bergamo, AC Giuliani, F Zambaldi, MC Ponchio BBR-Brazilian Business Review 9 (2), 26-47, 2012 | 46 | 2012 |
| Explanatory mechanisms of the decision to buy on credit: The role of materialism, impulsivity and financial knowledge FMB Mette, CA de Matos, SF Rohden, MC Ponchio Journal of Behavioral and Experimental Finance 21, 15-21, 2019 | 43 | 2019 |
| Functional, psychological and emotional barriers and the resistance to the use of digital banking services AA Santos, MC Ponchio Innovation & Management Review 18 (3), 331-348, 2021 | 40 | 2021 |
| Necessidades, vontades e desejos: a influência do materialismo sobre a dívida de consumo dos paulistanos de baixa renda M Ponchio, F Aranha Anais da ANPAD, 2007 | 38 | 2007 |
| An Assessment of the consumer ethnocentric scale (CETSCALE): evidences from Brazil VI Strehlau, MC Ponchio, E Loebel Brazilian business review 9 (4), 103-126, 2012 | 35* | 2012 |
| Cognitive and emotional resistance to innovations: concept and measurement CAB Castro, F Zambaldi, MC Ponchio Journal of Product & Brand Management 29 (4), 441-455, 2020 | 33 | 2020 |
| Consumer brand engagement concept and measurement: Toward a refined approach CE Lourenco, JF Hair Jr, F Zambaldi, MC Ponchio Journal of Retailing and Consumer Services 68, 103053, 2022 | 31 | 2022 |
| De prospect a aluno: fatores influenciadores da escolha de uma instituição de ensino superior FV de Bergamo, MC Ponchio, F Zambaldi, AC Giuliani, EE Spers Base Revista de Administração e Contabilidade da UNISINOS 7 (3), 182-193, 2010 | 28 | 2010 |
| País de origem e etnocentrismo na avaliação da imagem de marca global: um estudo sobre o McDonald’s VI Strehlau, MC Ponchio, V Riegel Internext 5 (2), 23-45, 2010 | 26* | 2010 |
| Razões da terceirização de serviços em empresas de médio e grande porte MA Ferruzzi, MS Neto, EE Spers, MC Ponchio BBR-Brazilian Business Review 8 (4), 46-69, 2011 | 25* | 2011 |
| A gift economy perspective on the cycle of financial vulnerability RA Cordeiro, N Wong, MC Ponchio Journal of Macromarketing 39 (1), 25-36, 2019 | 22 | 2019 |
Felipe ZambaldiFundação Getulio VargasDirección de correo verificada de fgv.br
