| A review of restaurant research in the last two decades: A bibliometric analysis. ME Rodríguez-Lopez, JM Alcántara-Pilar, S del Barrio-García, ... International Journal of Hospitality Management (In press), 2019 | 182 | 2019 |
| Formation of customer-based brand equity via authenticity: The mediating role of satisfaction and the moderating role of restaurant type. ME Rodríguez-Lopez, S del Barrio-García, JM Alcántara-Pilar International Journal of Contemporary Hospitality Management (In press), 2020 | 75 | 2020 |
| Does language matter? A cross-national comparison of the moderating effect of language on website information-processing JM Alcántara-Pilar, S Del Barrio-García, ME Rodríguez-López Journal of Business Research 88, 66-78, 2018 | 35 | 2018 |
| Past, present, and future research of self-service merchandising: a co-word and text mining approach. F Muñoz-Leiva, ME Rodríguez-López, F Liébana-Cabanillas, S Moro European Journal of Marketing 55 (8), 2269-2307, 2021 | 28 | 2021 |
| From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok JM Alcántara-Pilar, ME Rodriguez-López, Z Kalinić, F Liébana-Cabanillas Journal of Retailing and Consumer Services 78, 103709, 2024 | 26 | 2024 |
| The effect of spectators’ cultural values and their involvement on the attitude towards the contents of the television series ÁJ Rojas-Lamorena, JM Alcántara-Pilar, IM Sánchez-Duarte, ... Journal of Tourism, Sustainability and Well-being 7 (1), 53-66, 2019 | 13 | 2019 |
| Discovering prominent themes of the application of eye tracking technology in marketing research F Muñoz Leiva, ME Rodríguez López, B García Martí Universidad del País Vasco. Instituto de Economía Aplicada a la Empresa, 2022 | 12 | 2022 |
| Producción científica y evolución conceptual del merchandising durante las últimas seis décadas. Un estudio bibliométrico. F Muñoz-Leiva, ME Rodríguez-López, F Liébana-Cabanillas Revista de Estudios Empresariales Segunda Época, 50-74, 2020 | 12 | 2020 |
| Sexo, violencia y estereotipos en el brand equity de una serie. El caso de Juego de Tronos Á Rojas-Lamorena, JM Alcántara Pilar, ME Rodríguez López Universidad del País Vasco, 2018 | 12 | 2018 |
| La experiencia gastronómica en el restaurante: delimitación teórica y empírica en dos tipos de establecimiento. ME Rodríguez-Lopez, JM Alcántara-Pilar, ÁJ Rojas-Lamorena Cuadernos de Gestión 20, 181-204, 2020 | 9 | 2020 |
| Enhancing consumer attitudes toward a website as a contributing factor in business success JM Alcántara-Pilar, FJ Blanco-Encomienda, ME Rodríguez-López, ... Tourism & Management Studies 14 (1), 108-116, 2018 | 9 | 2018 |
| Relación entre inversión publicitaria y demanda turística a través de la teoría de la cointegración MÁ Rodriguez Molina, DM Frías Jamilena, AI Polo Peña, ... Innovar 24 (54), 167-182, 2014 | 8 | 2014 |
| The future of TV-shopping: predicting user purchase intention through an extended technology acceptance model ME Rodríguez-López, E Higueras-Castillo, ÁJ Rojas-Lamorena, ... Technological Forecasting and Social Change 198, 122986, 2024 | 7 | 2024 |
| Satisfaction or delight? A cross-cultural study of loyalty formation linked to two restaurant types ME Rodríguez-López, JM Alcántara-Pilar, S Del Barrio-García Journal of Hospitality and Tourism Insights 6 (5), 2646-2667, 2023 | 7 | 2023 |
| The relationship between brand experience and word-of-mouth in the TV-series sector: The moderating effect of culture and gender ÁJ Rojas-Lamorena, JM Alcántara-Pilar, ME Rodríguez-López Journal of Marketing Communications 28 (5), 506-527, 2022 | 7 | 2022 |
| Individual cultural values as determinants of the attitudinal process in the restaurant. A different perspective for understanding brand equity formation MER López, JM Alcántara-Pilar, S Barrio-García Tourism & Management Studies 19 (1), 49-57, 2023 | 5 | 2023 |
| McDonald's standarization strategy. Is it valued in the same way in all countries? The case of young customers in Spain, Turkey, Italy and Bulgaria ME Rodríguez-López, JM Alcántara-Pilar, A Ahmed-Laroussi The Journal of Globalization, Competitiveness and Governability 12 (3), 31-48, 2018 | 5 | 2018 |
| The Effect of Sociolinguism on Advertising Slogans: Language as a Conveyor of Cultural Characteristics JM Alcántara-Pilar, IM Sánchez-Duarte, ME Rodríguez-López, ... The Role of Language and Symbols in Promotional Strategies and Marketing …, 2018 | 5 | 2018 |
| Sexo, violencia y estereotipos en el brand equity de una serie. El caso de Juego de Tronos ÁJR Lamorena, JMA Pila, MER López Cuadernos de gestión 19 (1), 15-40, 2019 | 4 | 2019 |
| La formación del capital de marca en turismo gastronómico. El papel moderador del tipo de restaurante, del grado de indulgencia y de la aversión al riesgo del cliente ME Rodríguez López Universidad de Granada, 2020 | 3 | 2020 |
Juan Miguel Alcántara PilarProfesor de Comercialización e Investigación de Mercados (UGR)Dirección de correo verificada de ugr.es
