| Market orientation: the construct, research propositions, and managerial implications AK Kohli, BJ Jaworski Journal of marketing 54 (2), 1-18, 1990 | 16306 | 1990 |
| Market orientation: antecedents and consequences BJ Jaworski, AK Kohli Journal of marketing 57 (3), 53-70, 1993 | 14383 | 1993 |
| MARKOR: a measure of market orientation AK Kohli, BJ Jaworski, A Kumar Journal of Marketing research 30 (4), 467-477, 1993 | 4209 | 1993 |
| Rethinking customer solutions: From product bundles to relational processes KR Tuli, AK Kohli, SG Bharadwaj Journal of marketing 71 (3), 1-17, 2007 | 2019 | 2007 |
| Market-driven versus driving markets B Jaworski, AK Kohli, A Sahay Journal of the academy of marketing science 28 (1), 45-54, 2000 | 1489 | 2000 |
| Market orientation: review, refinement, and roadmap BJ Jaworski, AK Kohli Journal of Market-Focused Management 1, 119-135, 1996 | 1186 | 1996 |
| Market intelligence dissemination across functional boundaries E Maltz, AK Kohli Journal of marketing Research 33 (1), 47-61, 1996 | 1124 | 1996 |
| Learning and performance orientation of salespeople: The role of supervisors AK Kohli, TA Shervani, GN Challagalla Journal of Marketing Research 35 (2), 263-274, 1998 | 714 | 1998 |
| How do they know their customers so well? TH Davenport, JG Harris, AK Kohli MIT Sloan Management Review 42 (2), 63, 2001 | 673 | 2001 |
| Supervisory feedback: Alternative types and their impact on salespeople's performance and satisfaction BJ Jaworski, AK Kohli Journal of Marketing Research 28 (2), 190-201, 1991 | 626 | 1991 |
| Determinants of influence in organizational buying: a contingency approach A Kohli Journal of marketing 53 (3), 50-65, 1989 | 562 | 1989 |
| Product quality: Impact of interdepartmental interactions A Menon, BJ Jaworski, AK Kohli Journal of the Academy of Marketing Science 25, 187-200, 1997 | 506 | 1997 |
| Market orientation in United States and Scandinavian companies. A cross-cultural study F Selnes, BJ Jaworski, AK Kohli Scandinavian journal of management 12 (2), 139-157, 1996 | 427 | 1996 |
| Sales and marketing integration: A proposed framework D Rouziès, E Anderson, AK Kohli, RE Michaels, BA Weitz, AA Zoltners Journal of Personal Selling & Sales Management 25 (2), 113-122, 2005 | 422 | 2005 |
| Reducing marketing’s conflict with other functions: the differential effects of integrating mechanisms E Maltz, AK Kohli Journal of the Academy of Marketing Science 28, 479-492, 2000 | 410 | 2000 |
| A theories-in-use approach to building marketing theory VA Zeithaml, BJ Jaworski, AK Kohli, KR Tuli, W Ulaga, G Zaltman Journal of Marketing 84 (1), 32-51, 2020 | 401 | 2020 |
| Some unexplored supervisory behaviors and their influence on salespeople's role clarity, specific self-esteem, job satisfaction, and motivation AK Kohli Journal of Marketing Research 22 (4), 424-433, 1985 | 379 | 1985 |
| Co-creating the voice of the customer B Jaworski, AK Kohli The service-dominant logic of marketing, 127-135, 2014 | 372 | 2014 |
| Influence strategies in buying centers R Venkatesh, AK Kohli, G Zaltman Journal of Marketing 59 (4), 71-82, 1995 | 310 | 1995 |
| The market share‐profitability relationship: An empirical assessment of major assertions and contradictions JE Prescott, AK Kohli, N Venkatraman Strategic Management Journal 7 (4), 377-394, 1986 | 272 | 1986 |
