Market orientation SF Slater, JJ Mohr, S Sengupta Wiley international encyclopedia of marketing, 2010 | 8089* | 2010 |
Characteristics of partnership success: partnership attributes, communication behavior, and conflict resolution techniques J Mohr, R Spekman Strategic management journal 15 (2), 135-152, 1994 | 6026 | 1994 |
Market orientation and organizational performance: is innovation a missing link? JK Han, N Kim, RK Srivastava Journal of marketing 62 (4), 30-45, 1998 | 4966 | 1998 |
Market-based assets and shareholder value: A framework for analysis RK Srivastava, TA Shervani, L Fahey Journal of marketing 62 (1), 2-18, 1998 | 3718 | 1998 |
Service quality: a measure of information systems effectiveness LF Pitt, RT Watson, CB Kavan MIS quarterly, 173-187, 1995 | 3351 | 1995 |
Communication strategies in marketing channels: A theoretical perspective J Mohr, JR Nevin Journal of marketing 54 (4), 36-51, 1990 | 2711 | 1990 |
Captivating company: dimensions of attractiveness in employer branding P Berthon, M Ewing, LL Hah International journal of advertising 24 (2), 151-172, 2005 | 2613 | 2005 |
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy PR Berthon, LF Pitt, K Plangger, D Shapiro Business horizons 55 (3), 261-271, 2012 | 2402 | 2012 |
The measurement and dimensionality of brand associations GS Low, CW Lamb Journal of Product & Brand Management, 2000 | 2193 | 2000 |
Developing a market orientation: an organizational strategy perspective RW Ruekert International journal of research in marketing 9 (3), 225-245, 1992 | 2187 | 1992 |
Measuring marketing productivity: Current knowledge and future directions RT Rust, T Ambler, GS Carpenter, V Kumar, RK Srivastava Journal of marketing 68 (4), 76-89, 2004 | 1846 | 2004 |
The resource-based view and marketing: The role of market-based assets in gaining competitive advantage RK Srivastava, L Fahey, HK Christensen Journal of management 27 (6), 777-802, 2001 | 1822 | 2001 |
Marketing, business processes, and shareholder value: an organizationally embedded view of marketing activities and the discipline of marketing RK Srivastava, TA Shervani, L Fahey Journal of marketing 63 (4_suppl1), 168-179, 1999 | 1811 | 1999 |
Marketing's interaction with other functional units: A conceptual framework and empirical evidence RW Ruekert, OC Walker Jr Journal of marketing 51 (1), 1-19, 1987 | 1733 | 1987 |
Organizing for effective new product development: The moderating role of product innovativeness EM Olson, OC Walker Jr, RW Ruekert Journal of marketing 59 (1), 48-62, 1995 | 1658 | 1995 |
Collaborative communication in interfirm relationships: moderating effects of integration and control JJ Mohr, RJ Fisher, JR Nevin Journal of marketing 60 (3), 103-115, 1996 | 1621 | 1996 |
Signaling unobservable product quality through a brand ally AR Rao, L Qu, RW Ruekert Journal of Marketing Research 36 (2), 258-268, 1999 | 1548 | 1999 |
Marketing's role in the implementation of business strategies: a critical review and conceptual framework OC Walker Jr, RW Ruekert Journal of marketing 51 (3), 15-33, 1987 | 1515 | 1987 |
Is it all a game? Understanding the principles of gamification K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt Business horizons 58 (4), 411-420, 2015 | 1448 | 2015 |
Service quality and satisfaction–the moderating role of value A Caruana, AH Money, PR Berthon European Journal of marketing, 2000 | 1412 | 2000 |