| Are there neural gender differences in online trust? An fMRI study on the perceived trustworthiness of eBay offers. R Riedl, M Hubert, P Kenning MIS quarterly 34 (2), 2010 | 506 | 2010 |
| Acceptance of smartphone‐based mobile shopping: Mobile benefits, customer characteristics, perceived risks, and the impact of application context M Hubert, M Blut, C Brock, C Backhaus, T Eberhardt Psychology & Marketing 34 (2), 175-194, 2017 | 466 | 2017 |
| Debt out of control: The links between self-control, compulsive buying, and real debts A Achtziger, M Hubert, P Kenning, G Raab, L Reisch Journal of economic psychology 49, 141-149, 2015 | 431 | 2015 |
| The influence of acceptance and adoption drivers on smart home usage M Hubert, M Blut, C Brock, RW Zhang, V Koch, R Riedl European journal of marketing 53 (6), 1073-1098, 2019 | 353 | 2019 |
| Neural correlates of impulsive buying tendencies during perception of product packaging M Hubert, M Hubert, A Florack, M Linzmajer, P Kenning Psychology & Marketing 30 (10), 861-873, 2013 | 101 | 2013 |
| Trust me if you can–neurophysiological insights on the influence of consumer impulsiveness on trustworthiness evaluations in online settings M Hubert, M Hubert, M Linzmajer, R Riedl, P Kenning European Journal of Marketing 52 (1/2), 118-146, 2018 | 91 | 2018 |
| Flag up!–Flagship products as important drivers of perceived brand innovativeness M Hubert, A Florack, R Gattringer, T Eberhardt, E Enkel, P Kenning Journal of Business Research 71, 154-163, 2017 | 63 | 2017 |
| Driving marketing outcomes through social media-based customer engagement V Kulikovskaja, M Hubert, KG Grunert, H Zhao Journal of Retailing and Consumer Services 74, 103445, 2023 | 58 | 2023 |
| Identifying and analysing the drivers of heterogeneity among ecosystem builder accelerators KM Prexl, M Hubert, S Beck, C Heiden, R Prügl R&d Management 49 (4), 624-638, 2019 | 47 | 2019 |
| Effectiveness of engagement initiatives across engagement platforms: A meta-analysis M Blut, V Kulikovskaja, M Hubert, C Brock, D Grewal Journal of the Academy of Marketing Science 51 (5), 941-965, 2023 | 41 | 2023 |
| Wie Marken wirken: Impulse aus der Neuroökonomie für die Markenführung D Ahlert, M André, C Duchmann, C Elger, FR Esch, B Evans, ... Vahlen, 2011 | 39 | 2011 |
| The role of subjective knowledge and perceived trustworthiness in fair trade consumption for fashion and food products T Eberhardt, M Hubert, HM Lischka, M Hubert, Z Lin Journal of consumer marketing 38 (1), 58-68, 2021 | 37 | 2021 |
| Digital maturity: Development and validation of the Digital Maturity Inventory (DIMI) F Laaber, A Florack, T Koch, M Hubert Computers in Human Behavior 143, 107709, 2023 | 27 | 2023 |
| Are we a growing a green generation? Exploring young people’s pro-environmental orientation over time A Grønhøj, M Hubert Journal of Marketing Management 38 (9-10), 844-865, 2022 | 25 | 2022 |
| Compulsive buying: an increasing problem? Investigating and comparing trends in Germany and Denmark, 2010-2012. M Hubert, M Hubert, W Gwozdz, G Raab, LA Reisch | 22 | 2014 |
| The neural underpinnings of performance-based incentives T Strombach, M Hubert, P Kenning Journal of Economic Psychology 50, 1-12, 2015 | 21 | 2015 |
| Consumer neuroscience the effect of retail brands on the perception of product packaging M Hubert, M Hubert, J Sommer, PH Kenning Marketing Review St. Gallen 26 (4), 28-33, 2009 | 19 | 2009 |
| Exploring a customer engagement spillover effect on social media: The moderating role of customer conscientiousness LD Hollebeek, V Kulikovskaja, M Hubert, KG Grunert Internet Research 33 (4), 1573-1596, 2023 | 17 | 2023 |
| Introducing connectivity analysis to NeuroIS research M Hubert, M Linzmajer, R Riedl, P Kenning, M Hubert | 17 | 2012 |
| Using psycho-physiological interaction analysis with fMRI data in IS research: A guideline M Hubert, M Linzmajer, R Riedl, M Hubert, P Kenning, B Weber Communications of the Association for Information Systems 40 (1), 9, 2017 | 16 | 2017 |