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Janaina de Moura Engracia Giraldi
Janaina de Moura Engracia Giraldi
Professora Titular da FEA-RP, Universidade de São Paulo
Dirección de correo verificada de usp.br
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A review of studies on neuromarketing: Practical results, techniques, contributions and limitations
VCR Fortunato, JME Giraldi, JHC de Oliveira
Journal of Management Research 6 (2), 201, 2014
3512014
Eye tracking in neuromarketing: a research agenda for marketing studies
ROJ dos Santos, JHC de Oliveira, JB Rocha, JME Giraldi
International journal of psychological studies 7 (1), 32, 2015
2262015
What is neuromarketing? A proposal for a broader and more accurate definition
JHC de Oliveira, JME Giraldi
Global Business and Management Research 9 (2), 19, 2017
842017
Neuromarketing applied to consumer behaviour: an integrative literature review between 2010 and 2015
ILDS Jordão, MTD Souza, JHCD Oliveira, JME Giraldi
International Journal of Business Forecasting and Marketing Intelligence 3 …, 2017
762017
Destination advertisement semiotic signs: Analysing tourists' visual attention and perceived ad effectiveness
M Lourenção, JME Giraldi, JHC de Oliveira
Annals of tourism research 84, 103001, 2020
742020
Metabolomics as a marketing tool for geographical indication products: a literature review
ALL Cassago, MM Artêncio, J de Moura Engracia Giraldi, FB Da Costa
European Food Research and Technology 247 (9), 2143-2159, 2021
662021
Personal values and the ‘country‐of‐origin effect’: the moderating role of consumers' demographics
J De Moura Engracia Giraldi, AA Ikeda
International Journal of Consumer Studies 33 (3), 309-315, 2009
662009
Estrutura e estratégia: evolução de paradigmas
FC de Almeida, AJM Neto, JME Giraldi
Revista de Gestão USP 13 (2), 15-26, 2006
562006
The image of Brazil as a tourism destination: an exploratory study of the American market
FG Mariutti, JME Giraldi, E Crescitelli
International Journal of Business Administration 4 (1), 13, 2013
542013
Reciprocal effect of tourist destinations on the strength of national tourism brands
GE de Oliveira Santos, JME Giraldi
Tourism Management 61, 443-450, 2017
512017
The influence of store image on customer satisfaction: a case study of a shoe store
JMEG Tarsis Souza Silva
Brazilian Business Review (English Edition. Online) 7 (2), 60 - 77, 2010
51*2010
Shared brands and sustainable competitive advantage in the Brazilian wine sector
VA Castro, JME Giraldi
International Journal of Wine Business Research 30 (2), 243-259, 2018
462018
Reasons for country image evaluation: A study on China image from a Brazilian perspective
J de Moura Engracia Giraldi, AA Ikeda, MC Campomar
Journal of Database Marketing & Customer Strategy Management 18, 97-107, 2011
452011
Advertising in streaming video: An integrative literature review and research agenda
JLH Frade, JHC de Oliveira, JME Giraldi
Telecommunications Policy 45 (9), 102186, 2021
442021
Sexual appeal in print media advertising: effects on brand recall and fixation time
BT Fidelis, JHC Oliveira, JME Giraldi, ROJ Santos
Research Journal of Textile and Apparel 21 (1), 42-58, 2017
442017
Marketing communications via celebrity endorsement: an integrative review
PI Rocha, JH Caldeira de Oliveira, JME Giraldi
Benchmarking: An International Journal 27 (7), 2233-2259, 2020
422020
Differences on the image of Brazil in external markets according to consumers' age, gender, knowledge about the country and country of residence
FTC Guina, JME Giraldi
International Journal of Business Science & Applied Management (IJBSAM) 7 (2 …, 2012
422012
A imagem do Brasil no exterior e sua influência nas intenções de compra
JME Giraldi, DT de Carvalho
RAC Eletrônica 3 (1), 22 - 40, 2009
422009
Neuromarketing and its implications for operations management: an experiment with two brands of beer
JHC Oliveira, JME Giraldi
Gestão & Produção 26, e3512, 2019
412019
Brazil's image as a social representation process
JME Giraldi, IME Giraldi, AA Scaduto
African Journal of Business Management 5 (22), 8821, 2011
412011
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